John Frieda is a hair care brand that has been in the business for over 30 years. Founded by the hairstylist of the same name, the company has carved out a reputation as a premium hair care brand offe...
The John Frieda Brilliant Brunette TV Spot, 'Rethink Color' is an advertisement that encourages women to embrace their natural hair color. The commercial starts by showing women hiding their natural color with different hair colors that are not their own. The women then realize that their natural color is beautiful, and they should showcase it with pride.
The TV spot features various women, of different ethnicities, ages, and hair textures. Each one of them expresses their insecurities around their hair, and how they've been coloring it for years, hoping to fit in a certain mold. However, the message of the advertisement is clear: women should embrace and be proud of their natural beauty.
As the commercial progresses, the women begin to realize that their hair is unique and beautiful, despite what society may dictate. John Frieda Brilliant Brunette products are introduced as the solution for women who want to enhance their natural color. The products promise to bring out the shine and depth of natural brown hair, without altering the color.
The ad ends with the tagline, "Rethink Color," leaving viewers inspired to embrace their unique hair color and celebrate their natural beauty. The John Frieda Brilliant Brunette TV Spot, 'Rethink Color' is a bold and empowering message that encourages women to be confident in themselves and their natural hair color.
John Frieda Brilliant Brunette TV commercial - Rethink Color produced for John Frieda was first shown on television on January 31, 2016.
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