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The Laughing Cow TV commercial - Reinvent Snacking
Bel Brands

Overview of Bel BrandsBel Brands is a global cheese company with headquarters in Suresnes, France. It is a subsidiary of Bel Group, which is the world's third-largest branded cheese company and the le...

What the The Laughing Cow TV commercial - Reinvent Snacking is about.

The Laughing Cow TV commercial - Reinvent Snacking

Title: Reinventing Snacking with The Laughing Cow

Introduction:In the realm of snack commercials, one TV spot that has brought a smile to the faces of viewers is "Reinvent Snacking" by The Laughing Cow. This iconic commercial showcases the divine combination of cheese and laughter, urging snack enthusiasts to indulge in a unique and joyful snacking experience. Let's delve into the magical world of The Laughing Cow and explore how they encourage us to rethink the way we snack.

Body:1. Captivating Imagery:The commercial opens with a burst of vibrant colors and a whimsical setting, instantly captivating viewers' attention. An enchanting forest emerges, surrounded by lush greenery, curious animals, and an air of merriment. This picturesque backdrop sets the tone for a delightful journey that awaits the audience.

2. A Playful Slogan:As the camera zooms in on a cozy picnic blanket, we are introduced to a group of diverse individuals, each representing different walks of life, united by their love for The Laughing Cow products. The narrator's voice resonates with warmth as she says, "Reinvent Snacking with The Laughing Cow." This catchy slogan cleverly entices viewers to approach snacking in a brand-new way, inviting them to discover an experience like no other.

3. Unveiling the Delight:Next, a mysterious box appears, emitting rays of laughter. With an air of anticipation, the box is gradually opened, revealing individual portions of soft, spreadable cheese triangles. The smiling faces surrounding the box encapsulate the essence of joy and excitement that The Laughing Cow brings to the snacking landscape.

4. Creative Pairings:In a series of mouth-watering shots, the commercial showcases various snacking possibilities. The Laughing Cow cheese triangles seamlessly blend into different combinations, such as pairing with fresh vegetables, spreading on a cracker, or enhancing the taste of a sandwich. Each bite is celebrated with praise and laughter, emphasizing the diversity and versatility of this unique snack.

5. A Shared Experience:Throughout the commercial, The Laughing Cow highlights the importance of sharing. Whether it's amongst friends, family, or even coworkers, snacking becomes a communal experience that brings people closer together. The laughter that permeates each scene symbolizes the moments of connection that occur when people come together to enjoy The Laughing Cow cheese.

Conclusion:"The Laughing Cow TV Spot: Reinvent Snacking" beautifully captures the essence of joy and togetherness associated with snacking

The Laughing Cow TV commercial - Reinvent Snacking produced for Bel Brands was first shown on television on August 17, 2014.

Frequently Asked Questions about the laughing cow tv spot, 'reinvent snacking'

On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit, in France. Bel had made the original drawing himself, after seeing a travelling meat wagon during World War I called "La Wachkyrie", a play on the word for Valkyrie. The cow in the original drawing was not red and did not wear ear tags.

La Vache Qui Rit (The Laughing Cow) is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France. In particular, it refers to the company's most popular creation; a spreadable cheese wedge wrapped in silver foil and packed in a round box.

The emulsifying salts simply play the same role as the citrate in Fondue Savoyarde, stopping separation and creating a lovely creamy texture. This is all heated at a very high temperature, and that ensures that cheese spread lasts far longer than regular cheese.

What is the Laughing Cow made of? The Laughing Cow is creamy and delicious because of its secret recipe that includes skimmed milk and a variety of cheeses (Cheddar, Gouda, Edam, Emmental, Comté …) melted and blended in a way similar to a cheese fondue.

Where does The Laughing Cow® name come from? During World War I, trucks carrying meat to the French front lines carried the logo of a cow drawn by Benjamin Rabier. After the war, Léon Bel used a version of this cow to adorn his boxes of cheese in a round box and called it La Vache qui rit® (The Laughing Cow®).

Leon Bel In 1865, Jules Bel began cheese ripening and trading in France's Jura region. Following his death in 1904, his son Leon Bel took over the business. In 1921 Leon trademarked The Laughing Cow, and the tasty, affordable, portable potential of processed cheese was born.

During World War I, her creator, Léon Bel, was inspired after seeing a troop meat wagon nicknamed La Wachkyrie, a play on the word Valkyrie, thus giving rise to La vache qui rit®, the original French for The Laughing Cow®.

Leon Bel In 1865, Jules Bel began cheese ripening and trading in France's Jura region. Following his death in 1904, his son Leon Bel took over the business. In 1921 Leon trademarked The Laughing Cow, and the tasty, affordable, portable potential of processed cheese was born.

Studies have shown that because of the cow's slower heartbeat, warmer body temperature and large size, hugging the cow gives humans a soothing experience and relaxes them.

Cows are raised for multiple reasons including dairy products, cheese and milk. Cows are domesticated animals and often chew grass in farmers' fields. Globally, there are around 900 breeds of cows and 1.3 billion head of cattle. Humans consider cows as the foster mother because it produces milk that people drink.

Naturally, The Laughing Cow triangles are a great source of calcium, a source of protein and contain no artificial colours or preservatives added.

Bel Brands USA is known for making cheese that makes a difference! Our brands add panache to any snack or meal and the Laughing Cow history is one full of flavor. Bel Brands USA, headquartered in Chicago, Illinois, is the maker of The Laughing Cow and Mini BabyBel®, two of our most popular brands.

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Actors

Actors who starred in The Laughing Cow TV Spot, 'Reinvent Snacking'

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Agenices of the The Laughing Cow TV Spot, 'Reinvent Snacking'

The Laughing Cow TV commercial - Reinvent Snacking
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

Bel Brands Light Creamy Swiss Cheese Wedges
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