What the The Hawaiian Islands TV commercial - Hawaii Rooted: Oahu is about.

The Hawaiian Islands TV Spot, 'Hawaii Rooted: O'ahu' is a visually stunning tribute to the island of O'ahu. The spot begins with a breathtaking aerial shot of the island's lush green mountains, followed by a sweeping panorama of its beautiful beaches and crystal-clear waters. As the breathtaking scenic beauty of the island is revealed, viewers are taken on a journey that delves into the rich cultural history and traditions of Hawaii.

The narrator speaks about Hawaii's unique cultural heritage, rooted in the land, sea, and people who make up the island's diverse communities. The spot features local residents sharing their personal stories, and tales of the island's history and heritage. Through their narratives, viewers gain an intimate and personal insight into the way of life on O'ahu.

From a traditional Hawaiian hula dancer to a master woodcarver, the spot introduces viewers to some of the island's most talented artisans. The artistry on display is impressive, with intricate designs that are deeply rooted in the island's culture. A scene featuring traditional Hawaiian poi-making introduces viewers to an ancient food-making process, allowing them to experience a part of Hawaiian history that few outsiders know about.

The spot also highlights the Island's contemporary culture, with scenes featuring modern music, surfers navigating the island's famous waves, and a bustling food scene. Through these changes, the spot makes clear that the island is developing over time while still remaining firmly tethered to its roots.

The Hawaiian Islands TV Spot, 'Hawaii Rooted: O'ahu' is a tribute to one of the most breathtaking islands in the world. Through its stunning visuals and personal narratives, the spot offers viewers a rare glimpse into the soul of Hawaii. The spot is sure to inspire viewers to plan a trip to this magical island and experience its rich history and cultural heritage firsthand.

The Hawaiian Islands TV commercial - Hawaii Rooted: Oahu produced for The Hawaiian Islands was first shown on television on March 23, 2020.