What the TrueCar TV commercial - The TrueCar Curve is about.

The TrueCar Curve is a popular TV spot that was created by TrueCar, an online car buying and selling platform. The ad presents an innovative concept that highlights the significant savings that car buyers can enjoy when using TrueCar to purchase their vehicles.

The TV spot features a group of car buyers who are on a shopping spree for their dream cars. They visit various car dealerships and are shown the sticker prices for the cars they are interested in purchasing. However, the dealerships refuse to offer any discounts, insisting that the prices are final.

That's where TrueCar enters the picture. As the buyers go through the TrueCar Curve, they realize that the platform offers competitive pricing, unparalleled transparency, and significant savings. With TrueCar, customers can enjoy upfront pricing that includes any available discounts, without any hidden fees.

As the group goes through the curve, they are amazed by the incredible savings they can enjoy compared to the dealership's initial sticker prices. They ultimately end up purchasing their dream cars while enjoying significant discounts and savings.

The TrueCar Curve TV spot has been well received by audiences and has been successful in communicating the benefits of using TrueCar for car purchases. It effectively showcases the difference between traditional car buying practices and TrueCar's innovative approach to online car sales, giving customers confidence in their car purchasing decisions.

TrueCar TV commercial - The TrueCar Curve produced for TrueCar was first shown on television on July 31, 2019.