Callaway Golf Company Callaway Golf Company is a leading manufacturer of golf clubs, golf balls, and golf accessories. The company was founded in 1982 by Ely Callaway Jr. with the goal of helping gol...
The Callaway Chrome Soft TV spot, titled 'What Does Better Look Like,' features some of the biggest names in golf, including Jon Rahm, Sam Burns, and Rose Zhang. The commercial starts with a view of the beautiful golf course, and as the camera zooms in on the players, the voiceover explains how they always strive for perfection.
The trio of golfers is then shown hitting perfect shots with impressive accuracy and distance, all while using the Callaway Chrome Soft ball. The voiceover highlights the ball's outstanding performance, claiming it's the secret behind their success.
Jon Rahm, who is currently the number one ranked golfer in the world, praises the ball's performance, stating, "It's all about that distance control, and this Chrome Soft ball gives me a lot of confidence."
Sam Burns, one of the rising stars in golf and a recent PGA Tour winner, adds, "I feel like I can hit it anywhere, and it's going to do what I want it to do."
The young and talented Rose Zhang, who recently won the US Women's Amateur Championship, wraps up the commercials featured golfers. She agrees with her fellow golfers, stating, "It's the best ball I've ever played."
The commercial doesn't stop at showing the player's using the ball's performance; it also features beautiful cinematography showcasing the golf courses' natural beauty, making golf and its surroundings seem like a breathtaking spectacle.
Overall, the commercial is a fascinatingly well-executed advertisement that honours the excellence of the players, while also promoting the benefits of using Callaway’s Chrome Soft golf balls.
Callaway Chrome Soft TV commercial - What Does Better Look Like produced for Callaway was first shown on television on March 26, 2023.
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