What the National Geographic TV commercial - Save the Sumatran Rhino is about.
National Geographic's TV spot, 'Save the Sumatran Rhino,' is a powerful call to action that aims to raise awareness about the critically endangered Sumatran Rhino and highlight the importance of conservation efforts. The TV spot highlights the plight of these gentle giants and the threats they face from habitat loss, poaching, and illegal trade.
The spot opens with stunning visuals of the rhinos in their natural habitat, grazing in lush green forests. As the camera zooms in, we see the deep wrinkles on their faces and the beautiful, intricate patterns on their skin. A voiceover explains that the Sumatran Rhino is one of the most endangered species in the world, with fewer than 80 remaining in the wild.
The spot then takes an emotional turn, as we see footage of rhinos that have been injured or killed due to poaching and habitat loss. The images are heart-wrenching, and they drive home the urgent need to take action to protect these majestic animals.
The message of the TV spot is clear: we all have a responsibility to do our part to save the Sumatran Rhino from extinction. National Geographic encourages viewers to support organizations that are working to protect this species, including the International Rhino Foundation, which is dedicated to conserving and protecting all five rhino species around the world.
In conclusion, National Geographic's TV spot, 'Save the Sumatran Rhino,' serves as a powerful reminder of the critical importance of environmental conservation. Through powerful visuals and a stirring message, the spot inspires viewers to take action and support efforts to protect this beloved species from extinction.
National Geographic TV commercial - Save the Sumatran Rhino produced for
National Geographic
was first shown on television on October 17, 2018.
Frequently Asked Questions about national geographic tv spot, 'save the sumatran rhino'
Sumatran rhinos are the smallest of the living rhinoceroses and the only Asian rhino with two horns. They are covered with long hair and are more closely related to the extinct woolly rhinos than any of the other rhino species alive today.
Rhino experts from around the world and Indonesian government officials agree that the only way to bring the Sumatran rhino back from the brink is to relocate them to managed breeding facilities designed specifically for their care and propagation.
SEARCH AND RESCUE
Find as many rhinos as possible living in small, isolated populations across Sumatra and Indonesian Borneo and relocate them to managed conservation breeding facilities.
The goal of the Sumatran rhino program is to keep the rhinos safe in the wild while establishing a successful international zoo breeding program. In 1984, a zoo breeding program was formally established for this species, but efforts to propagate these rhinos in zoos initially failed.
Why rhinos matter. Rhinos have been around for millions of years and play a crucial role in their ecosystem. They're important grazers, consuming large amounts of vegetation, which helps shape the African landscape. This benefits other animals and keeps a healthy balance within the ecosystem.
Rhinos are vital for Africa's savannahs. These megaherbivores graze for hours on grassland, which maintains the structure of the vegetation, encourages new growth and in turn provides additional food and grazing areas for other herbivores such as elephants, zebra, antelope and buffalo.
African Parks is creating safe havens for black rhinos by securing national parks and protected areas where they live, and reintroducing them to safe areas where they have gone locally extinct. Learn more about our work and what you can do to help.
The World Sustainability Organization's Friend of the Earth project provides financial support for The Rhino Orphanage (TRO) a Non-profit organization in South Africa and the first-ever specialized, non-commercial center dedicated to the rescue, rehabilitation, raising, and release of orphaned rhinos back into the wild ...
Rhinos are vital for Africa's savannahs. These megaherbivores graze for hours on grassland, which maintains the structure of the vegetation, encourages new growth and in turn provides additional food and grazing areas for other herbivores such as elephants, zebra, antelope and buffalo.
African Parks is creating safe havens for black rhinos by securing national parks and protected areas where they live, and reintroducing them to safe areas where they have gone locally extinct. Learn more about our work and what you can do to help.
Many plant species in this region evolved alongside large animals like rhinos and elephants, developing large, fleshy fruits to entice megafauna to eat and disperse them. A new study shows that Sumatran rhinos play this key role for an estimated 79 plant species.
It is now critically endangered, with only five substantial populations in the wild: four in Sumatra and one in Borneo, with an estimated total population of fewer than 80 mature individuals.