JBL, short for James Bullough Lansing, is a renowned company that has left a significant mark in the world of audio technology. With a rich history dating back to 1946, JBL has consistently delivered...
JBL has launched a new TV spot titled 'Concert', featuring the popular song by Ayo & Teo. The ad showcases the power of JBL's cutting-edge audio technology in delivering an immersive audio experience that transports viewers right into the heart of a live concert.
The ad begins with a young man sitting on his couch, looking bored and disinterested. Suddenly, the TV screen behind him comes alive with vibrant colors and a crowd of people dancing and cheering at a packed concert. The viewer is instantly transported into the concert venue, enveloped in the pulsating beats and bass-heavy rhythms of the music.
As the camera pans around the concert, we see that everyone in the audience is wearing JBL headphones, lost in the music and fully immersed in the audio experience. The ad ends with the young man on his couch, now dancing and grooving to the beat. JBL's message to the viewer is clear: with JBL, you don't just hear the music - you feel it, and you become a part of it.
The Ayo & Teo song is the perfect accompaniment for the 'Concert' ad, with its catchy beat and infectious chorus encouraging viewers to let go of their inhibitions and lose themselves in the music. The combination of JBL's top-of-the-line audio technology and Ayo & Teo's upbeat song creates an unforgettable audiovisual experience that is sure to leave a lasting impression on viewers.
JBL TV commercial - Concert produced for JBL was first shown on television on October 18, 2018.
Overview of "Rolex" by Ayo & Teo
"Rolex" is a single by American musical duo Ayo & Teo. The song was released on January 13 ), 2017, and peaked at number 20 on the US Billboard Hot 100 ). The song was produced by BLSD and Backpack.
Lyrics and meaning
The song's lyrics revolve around the desire for a Rolex watch, with the chorus repeating "I just want a Rollie, Rollie, Rollie with a dab of ranch." The song also makes references to social media, with lines like "I just want some ice on my wrist so I look better when I dance / Have you lookin' at it, put you in a trance." Some have interpreted the song as a commentary on the materialistic and consumerist aspects of contemporary culture.
Music video and dance challenge
A music video for the song was released on May 26, 2017, featuring Ayo & Teo performing the song while wearing their trademark masks. The video has over 350 million views on YouTube as of August 2023. The song also inspired a popular dance challenge on social media, with fans recreating Ayo & Teo's choreography and sharing their videos using the hashtag #rolexchallenge.
Reception and legacy
"Rolex" was a commercial success, peaking at number 20 on the Billboard Hot 100 and earning a double platinum certification from the Recording Industry Association of America (RIAA). The song also helped to establish Ayo & Teo as rising stars in the hip-hop and dance communities.
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