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NFL TV commercial - Building a Better Game: Helmets
NFL

What is NFL?The National Football League (NFL) is a professional American football league. It is composed of 32 teams divided equally between the National Football Conference (NFC) and the American Fo...

What the NFL TV commercial - Building a Better Game: Helmets is about.

NFL TV commercial - Building a Better Game: Helmets

The NFL TV spot, 'Building a Better Game: Helmets' is a powerful ad that showcases the league’s commitment to player safety and innovation. The ad starts with a dramatic slow-motion shot of a player being tackled, highlighting the intense physical nature of the game.

However, the focus of the ad soon shifts to the technology behind the helmets that the players wear. The ad highlights the extensive research and development that goes into ensuring that these helmets provide superior protection against head injuries.

The ad features a team of designers that are hard at work developing new helmet designs and materials. We see them using cutting-edge technology to simulate impacts and testing the helmets under extreme conditions. The ad emphasizes that the NFL is committed to continuously improving the safety and protection of its players.

Throughout the ad, we see various players donning the helmets and taking the field, ready to perform at the highest level. The ad ends with the tagline "Building a Better Game," emphasizing the NFL's commitment not just to the safety of its players, but to the game itself.

Overall, the NFL TV spot, 'Building a Better Game: Helmets' is a powerful ad that showcases the league's dedication to player safety and innovation. It serves as a reminder that while football may be a physically demanding sport, the NFL is committed to ensuring that the players are protected on the field.

NFL TV commercial - Building a Better Game: Helmets produced for NFL was first shown on television on December 20, 2019.

Frequently Asked Questions about nfl tv spot, 'building a better game: helmets'

molded polycarbonate NFL helmets are made from molded polycarbonate, a very strong polymer made to absorb bigger hits and withstand extreme temperatures. This material is durable enough to provide protection, yet light enough to allow for quick movement. This shell spreads out the force, so the shock is absorbed by other elements.

Football helmets have stayed pretty much the same since then. But they have a hard outer shell, a thick lining of foam padding, and a grill of bars to protect the face. So the idea behind helmets is to decrease the force the skull and brain feel on impact.

1940s In the mid-1940s, leather helmets were required in the NFL. It wasn't until 1949 that the NFL officially adopted the plastic helmet, ending the leather helmet era. By the mid-50's, single face bars were added to the helmets, and the first appearance of the radio helmet was introduced.

Each position has a different type of face mask to balance protection and visibility, and some players add polycarbonate visors to their helmets, which are used to protect their eyes from glare and impacts.

First, hard plastic is shaped to form the outer shell and a drill is used to add holes. Then, air liners are added to the helmet. These help absorb the impact of blows to protect the skull. Next, foam liners and various pads are added for more protection.

Those are called Guardian Caps. Utes quarterback situation still unsettled. Created by Guardian Sports, the soft shell helmet adds an extra layer of protection that absorbs impact.

First, hard plastic is shaped to form the outer shell and a drill is used to add holes. Then, air liners are added to the helmet. These help absorb the impact of blows to protect the skull. Next, foam liners and various pads are added for more protection.

More than 99% of players wore Top-Performing helmets last season. As part of an NFL-NFLPA policy, Not Recommended and Newly-Prohibited helmets may only be worn by players who wore those helmets during the 2022 NFL season. No players will be permitted to wear the Newly-Prohibited models starting in the 2024 season.

Riddell's Axiom helmet has infiltrated every level of football, making its debut this fall on football players from high school and college to the NFL. The new headgear features the first visor-integrated helmet along with other tech, including impact monitoring and custom-fitting scans.

The new helmet, according to Dr. Ann Bailey Good (a mechanical engineer for Biocore), did a 7% better job of reducing impact severity when compared to the helmet most worn by quarterbacks in 2022. The NFL has tried to limit concussions in recent seasons.

Going into the 2023 season, all 32 NFL teams have ordered VICIS helmets. Why are they so popular? According to laboratory tests conducted by the NFL and NFLPA in 2023, VICIS has the five highest-performing helmets when it comes to reducing the severity of head impacts.

The word helmet is derived from helm, an Old English word for a protective head covering.

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Agenices

Agenices of the NFL TV Spot, 'Building a Better Game: Helmets'

NFL TV commercial - Building a Better Game: Helmets
72andSunny

72andSunny is a creative agency that provides a range of services including advertising, design, strategy, and technology solutions to some of the world's biggest brands. The company was founded in 20...

NFL TV commercial - Building a Better Game: Helmets
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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