Angel Soft is a leading brand of bath tissues and paper towels in the United States. The company offers a range of high-quality, affordable personal care and household products, including toilet paper...
The Angel Soft TV spot titled 'Fábrica' captures the heart-warming story of a Hispanic father and daughter who work together in a tissue paper factory.
The ad starts with the daughter waking up early to go to work at the factory with her father. As they drive to the factory, the father teaches his daughter about hard work, dedication, and the value of a good day's work. Once they reach the factory, they both start their shift, with the father supervising the factory's production line and the daughter working as a cleaner.
As they work together, we see them both sharing moments of joy and laughter, showing a close and loving relationship between them. Towards the end of the ad, the daughter asks her father if she did a good job, which he confirms proudly. The ad ends with a shot of the factory's products and the brand's tagline, "Angel Soft. An Ideal Balance of Softness and Strength."
The ad's overall theme is about the value of hard work and how it can bring us closer to our loved ones. The father and daughter's relationship is intentionally portrayed in such a way that it reinforces Angel Soft's brand values of strength, softness, and family.
This TV spot is a great example of how a brand can use storytelling to reach out to its audience and leave a lasting impact. By showcasing a diverse and supportive family, Angel Soft highlights the importance of putting family first and working hard towards a common goal.
Angel Soft TV commercial - Fábrica produced for Angel Soft was first shown on television on December 30, 2013.
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