Inactive ingredients Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, Flavor, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, Phosphoric Acid, BHT, Water.

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, Hydrogen Peroxide, Flavour Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorophosphate, Disodium Pyrophosphate, Silica, Sucrelose, BHT. Save Water. Turn off the tap while brushing.

Exposure to SLS in toothpaste removes the protective mucin layer present in the soft tissues of the oral cavity. This compromises the integrity of the oral mucosa, resulting in ulceration of soft tissues (e.g., gums, inner lining of cheeks, lips, and tongue). Ulcers take about 5-8 days to heal completely.

SLS can also be an irritant for some people. It can cause negative effect on skin cells, even in low-cost concentrations. It can cause mouth ulcers and drying of the mouth, completely negating the effect of the toothpaste. The imbalance caused by SLS to the bacteria in your mouth can also lead to bad breath.

Yes. When used as directed, best results are achieved in 4 weeks, but you can recommend continued use for patients to keep a white smile. In addition to providing whitening results, Optic White® provides all of the benefits of standard fluoride toothpaste and can be used daily.

Not only did it do what was advertised and gradually whiten my teeth, but it also has an appealing flavor that is not too minty or over the top. Great product!

SLS is a safe compound for consumer personal care products and not a known carcinogen, says the NIH. Stomatitis or mouth sore sufferers that use SLS toothpaste will develop more irritation, says the NIH, while toothpaste without SLS will reduce the pain.

SLSs are known to cause skin irritations, dryness and rashes. They can interfere with the skin's natural protein and don't always rinse well. In fact, SLS strips the skin of its natural goodness, which can lead to itching and irritation. In some cases, SLSs can cause an allergic reaction."

SLS strips the skin of its natural oils which causes dry skin, irritation and allergic reactions. It can also be very irritating to the eyes. Inflammatory skin reactions include itchy skin and scalp, eczema and dermatitis.

Twice is enough for most people, but three times won't hurt! But if you want to go for three, that's no issue, just as long as you don't brush too hard or too soon after eating!

According to the ADA, you should brush your teeth twice daily for two minutes. And specifically, for whitening toothpaste, you should not use the product more often than the label indicates (for example, once or twice daily for six weeks) or as your dentist advises.

Contains clinically proven technology to safely remove surface stains. Enamel-safe teeth whitening, that's good for daily use.