The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don't Sweat It, You Don't Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

, Lionel Messi, Jayson Tatum, Bryce Harper, Sydney McLaughlin and Elena Delle Donne).

This would appeal to athlete's emotions because it is very motivational and inspiring to see their heroes working hard and overcoming their moments of difficulty. By having the advertisement feature well-known and successful athletes, Gatorade immediately establishes its credibility.

MISSION STATEMENT "We aspire to make PepsiCo the world's premier consumer products company, focused on convenient foods and beverages.

As Thornton explained to Adweek creative and inclusion editor Shannon Miller, Gatorade's “purpose is around equity in sport, not just because it benefits us as a brand but because … in the words of Nelson Mandela, 'Sport has the power to change the world. '”

Seven years later, Tatum is among the NBA's biggest stars as the leading scorer for the Boston Celtics. And the sports drink company hasn't forgotten about him. Gatorade announced Thursday that Tatum will be the face of the brand's first ad campaign of 2023, showing off his love for both video games and basketball.

Gatorade Fit TV Spot, 'Healthy Real Hydration' Featuring Cody Rigsby, Song by Tyla Jane - iSpot.tv.

Sports drinks are advertised to replenish glucose, fluids, and electrolytes (sodium, potassium, magnesium, calcium) lost during strenuous exercise as well as to enhance endurance.

Therefore, serious athletes competing or exercising for longer than an hour at a time may find Gatorade offers benefits that water does not. However, scientists do not recommend Gatorade or other sports drinks, in most circumstances, for the average person or child, exercising or competing for less than an hour.

Gatorade wants to build a future in which sports are more inclusive and accessible to all. Today, the leading sports drink brand announced 'Fuel Tomorrow,' a new initiative aimed at breaking down some of the social and economic barriers that have long prevented many young people from participating in sports.

When you think of Gatorade what do you think of? You were probably in the ballpark of its brand personality if you said high performance athletes and athletic success.

The food and beverage giant has dealt with higher transportation and commodity costs amid the pandemic and says it will likely integrate a price hike in the fiscal first quarter of 2022. Sales, however, remain strong.