Target Corporation, commonly known as Target, is a retail corporation headquartered in Minneapolis, Minnesota. It is one of the largest retail chains in the United States and operates over 1,800 store...
In the bustling holiday season of 2014, Target launched a festive and heartwarming TV spot titled 'Holiday 2014: What D'ya Get?' that captured the essence of the season with a touch of magic. This enchanting commercial invited viewers into the world of Target, where the holiday spirit transformed mundane moments into memorable experiences.
The TV spot opens with a lively and bustling living room, filled with friends and family eagerly gathered around the Christmas tree. The ambiance is filled with anticipation and excitement as everyone prepares to exchange gifts. In the background, joyful holiday music sets the tone for this merry occasion.
As the camera pans across the room, we catch glimpses of children eagerly tearing wrapping paper apart, unveiling presents that bring smiles to their faces. Yet, amidst the cheerful chaos, the focus subtly shifts towards the parents, deep in thought, pondering over what they would truly like to receive this holiday season.
The camera zooms in on a young father, looking intently at his daughter as she passionately unwraps a gift. His eyes are filled with a sense of longing, hinting that there is something he truly desires. In the next scene, we find a mother watching her son with the same longing in her eyes.
At this moment of anticipation and desire, the magic of Target comes to life. Suddenly, the scene freezes, and the TV spot takes a whimsical turn. The room transforms into a vibrant wonderland, bathed in a soft glow. The father is seen holding a remote control, and with a curious gleam in his eyes, he presses a button.
In an instant, a dazzling array of products fills the room, each embodying the essence of Target's offerings. From technology to fashion, toys to homeware, the room is adorned with a breathtaking display of possibilities. As the camera pans across the room, we see the most desired items magically appearing, tailored to the preferences of each individual.
In this fantastical moment, Target reveals its ability to fulfill not just the practical needs but also the heartfelt desires of its customers. It taps into the deeper emotions and wishes that come with the holiday season, reminding us that the perfect gift can bring joy and fulfill dreams.
The music swells, and the TV spot returns to reality, with the father and mother now holding their respective gifts, eyes filled with delight and gratitude. As the commercial draws to a close, a voiceover expresses Target's commitment to making the holidays truly special by offering a wide array of products and experiences.
With its magical storytelling and heartfelt message, 'Holiday 2014: What D'ya Get?' captured the imagination of viewers, reminding us that Target is more than just a retailer. It is a place where dreams come true, where wishes are fulfilled, and where the true essence of the holiday season is celebrated.
Target TV commercial - Holiday 2014: What Dya Get? produced for Target was first shown on television on November 28, 2014.
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