Children 6 to 12 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 6 Years: Do not use unless directed by a dentist or physician.

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, Hydrogen Peroxide, Flavour Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorophosphate, Disodium Pyrophosphate, Silica, Sucrelose, BHT. Save Water. Turn off the tap while brushing.

Inactive ingredients Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, Flavor, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, Phosphoric Acid, BHT, Water.

No teeth whitening product should be used before tooth pulp is fully formed and all the permanent teeth have completely erupted, which typically occurs by age 12 or 13. Enamel calcification then takes approximately 2 more years.

Once they can spit properly, brush without swallowing, and they can tolerate a stronger mint flavor, they are ready for adult toothpaste. For most children, this is somewhere between their 3rd and 8th birthday.

Contains clinically proven technology to safely remove surface stains. Enamel-safe teeth whitening, that's good for daily use.

The patented formula is designed for no tooth sensitivity, no gum irritation, and no mess. The patented LED device accelerates whitening with a short 10-minute wear time. See dramatic results in just 5 days when used as directed.

Exposure to SLS in toothpaste removes the protective mucin layer present in the soft tissues of the oral cavity. This compromises the integrity of the oral mucosa, resulting in ulceration of soft tissues (e.g., gums, inner lining of cheeks, lips, and tongue). Ulcers take about 5-8 days to heal completely.

Human Toxicity Profile

• Acute toxicity. Ocular irritation. Like most chemicals, SLS can be irritating to the eye when delivered neat as a raw material or at high concentrations.
• Chronic toxicity. Carcinogenicity. The most egregious claim by far is that SLS is carcinogenic.
• Dermatological effects. Hair loss.

According to the ADA, you should brush your teeth twice daily for two minutes. And specifically, for whitening toothpaste, you should not use the product more often than the label indicates (for example, once or twice daily for six weeks) or as your dentist advises.

two to six weeks How long does it take to work? Whitening toothpastes that contain blue covarine can have an immediate effect. When using a toothpaste that contains other whitening agents, it can take several weeks for you to notice a change. When used twice a day, it can take from two to six weeks for teeth to appear whiter.

Colgate, #1 Dentist Recommended Brand1 Give your kids a great smile while you protect their teeth with Colgate Total Toothpaste for kids 7-12 years old.