What the Government of Puerto Rico TV commercial - Escape the Cold is about.

Government of Puerto Rico released a TV spot recently titled 'Escape the Cold.' The advertisement was created with the aim of promoting Puerto Rico as an ideal winter getaway location for tourists across the United States.

The spot opens with a woman standing by a window, staring out at a snowy landscape. She checks her phone, and a message from the Government of Puerto Rico flashes across the screen, encouraging her to 'Escape the Cold.' The advertisement then shows the woman packing her bags and heading to the airport, where she boards a flight to Puerto Rico.

The spot highlights the beautiful tropical climate, stunning beaches, vibrant culture, and friendly locals that make Puerto Rico an excellent winter destination. It also emphasizes the country's unique history as a US territory with its distinct cultural identity.

The 'Escape the Cold' TV spot is part of a broader marketing campaign targeted at bringing back tourism to Puerto Rico after the devastating hurricane Maria. The Government of Puerto Rico recognizes the importance of tourism in boosting the country's economic growth and is taking steps to make the destination more accessible and attractive to US visitors.

In conclusion, the Government of Puerto Rico's 'Escape the Cold' advertisement is an innovative and effective way of promoting this Caribbean paradise island as an ideal winter getaway. It highlights the unique features of Puerto Rico that make it an exciting destination for travelers who crave sunshine, culture, and adventure.

Government of Puerto Rico TV commercial - Escape the Cold produced for Government of Puerto Rico was first shown on television on January 25, 2017.