Purple Mattress is a company that has revolutionized the sleep industry with its innovative and unique approach to mattress design. Founded in 2015 by two brothers, Tony and Terry Pearce, Purple Mattr...
Title: Unconventional Perfection: The Purple Mattress TV Spot
Introduction:In a world where mattress commercials can sometimes feel stale and predictable, Purple Mattress breathes fresh air into the industry with their innovative and boldly unconventional advertisements. One of their most famous TV spots, titled 'Use a Raw Egg to See If Your Mattress Is Awful,' revolutionizes the way we think about sleep comfort. This unique and eye-catching commercial showcases the capabilities of the Purple Mattress through a simple yet intriguing experiment involving a raw egg. Let's dive into the details and discover the magic behind this unforgettable TV spot.
The Experiment:The commercial begins with a close-up shot of a neatly laid-out bed, inviting viewers to join the journey. Confident and playful narration fills the airwaves as the scene transitions to a hand holding a raw egg. The concept becomes clear – an unorthodox test to determine whether a mattress is "awful."
As the narrator encourages viewers to place the egg on their mattress, tensions rise. Will the egg crack under the pressure or withstand the weight? The camera cuts to a suspenseful close-up, capturing the fragile eggshell sitting on top of the mattress.
The Revelation:Suddenly, a mysterious panel slides open underneath the mattress, revealing the unique Purple Grid technology. This patented design, made up of hyper-elastic polymer, provides optimum support and pressure relief. With a captivating and somewhat magical flair, the Purple Grid gives the mattress its distinctive comfort level.
As the Purple Grid rises to support the egg, the viewers hold their breath, anxiously waiting for the outcome. Miraculously, the egg remains unscathed, defying expectations and confirming the outstanding quality of the Purple Mattress.
The Benefits:Following the suspenseful moment, the commercial transitions into a series of vivid scenes showcasing the various benefits of the Purple Mattress. The voiceover expertly highlights the mattress's unparalleled motion isolation, breathability, and durability. Seamlessly blending humor and information, the commercial manages to educate while entertaining the audience.
Conclusion:With its unforgettable 'Use a Raw Egg to See If Your Mattress Is Awful' TV spot, Purple Mattress masterfully sets itself apart from the competition. By taking an unorthodox approach, the commercial effectively captures the attention of viewers and leaves a lasting impression. This unconventional experiment serves as both an eye-opener and a testament to the exceptional performance of the Purple Mattress. So, the next time you find yourself doubting the quality of your current mattress, consider the Purple Mattress and put its extraordinary capabilities to the test.
Purple Mattress TV commercial - Use a Raw Egg to See If Your Mattress Is Awful produced for Purple Mattress was first shown on television on January 24, 2018.
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