What the NOS TV commercial - PROXIMITY is about.

NOS is a popular energy drink brand that's known for its high-octane and dynamic advertisements. The company's recent TV spot, 'PROXIMITY,' features Chris Forsberg, an American racing driver who is widely recognized for his drifting skills.

The advertisement starts with Forsberg driving his Nissan 370Z sports car through a deserted city at night. As he navigates through the narrow alleys and sharp turns, the viewers can hear the roaring sound of his car's engine and the screeching of the tires. The camera captures the intricate details of the car, with its metallic blue paint contrasting with the dark surroundings.

The scene then shifts to a wider shot, and the viewers see that Forsberg is being chased by a group of bikers. The bikers, all clad in black leather jackets, helmets, and masks, are gaining on him, but Forsberg remains focused on his driving. He takes several sharp turns, slides through a couple of tight spaces, and even jumps over a ramp.

As the chase reaches its climax, the camera shows the NOS logo on the side of the car, and the narrator says, "The closer they get, the more power you have." Forsberg then activates the NOS boost, and his car accelerates with lightning speed, leaving the bikers behind. The scene ends with the car drifting around the corner, and the narrator saying, "NOS. High performance energy."

The 'PROXIMITY' spot is an excellent example of NOS's brand values and identity. It focuses on the brand's association with dynamic and high-speed activities, and the role of NOS energy drinks in providing a boost of energy and power. With Chris Forsberg's impressive drifting skills, the ad also appeals to the motor racing and sports enthusiasts. Overall, the TV spot is well-executed and delivers the message of the brand's superiority in the energy drink market.

NOS TV commercial - PROXIMITY produced for NOS was first shown on television on May 16, 2018.