What the Michelob TV commercial - Reach For Something Better is about.

Title: Michelob TV Spot - 'Reach For Something Better'

Introduction:The Michelob TV spot, titled 'Reach For Something Better,' is a captivating commercial that embodies the spirit of pursuing one's dreams and pushing the boundaries of what is possible. With its inspiring visuals and the enchanting song by Ellie Goulding, the commercial encourages viewers to strive for greatness and embrace a life full of limitless possibilities.

Description:The TV spot begins with a breathtaking scene of a picturesque sunset over a vast open field, symbolizing the beauty and vastness of the world. The camera then zooms in on a group of passionate individuals engaged in various activities that embody their dreams and aspirations.

The commercial showcases people from different walks of life, each pursuing their passions with fervor and determination. A young ballerina gracefully twirls on a stage, a surfer rides a towering wave, a chef delicately plates an intricate dish, and a cyclist races through a scenic countryside. The visuals highlight the dedication and craftsmanship required to excel in these pursuits.

As the scenes transition seamlessly, Ellie Goulding's empowering song, which serves as the backdrop, fills the air. The lyrics deliver a message of resilience, strength, and reaching for something better. The combination of Ellie Goulding's ethereal vocals and the stunning imagery creates an emotional connection, inspiring viewers to seek their own path and strive for greatness.

The commercial continues to portray individuals overcoming challenges and embracing the possibilities that await them. An artist sketches a masterpiece, a photographer captures a breathtaking moment, and an entrepreneur takes a leap into the world of innovation. These vignettes illustrate the diverse range of dreams and aspirations that can be pursued.

Throughout the spot, Michelob aims to position itself as a brand that supports and encourages individuals to live life to the fullest. The message is clear: when one believes in their dreams and gives their all, they can accomplish anything. The commercial concludes with the tagline, "Reach For Something Better," solidifying the idea that Michelob stands by those who aspire to greatness.

Conclusion:The Michelob TV spot, 'Reach For Something Better,' coupled with the captivating song by Ellie Goulding, inspires viewers to chase their dreams with unwavering determination. Through its mesmerizing visuals and empowering message, the commercial showcases the essence of Michelob's brand philosophy. It reminds us all that we have the power to reach for something better and create a life that exceeds our wildest expectations.

Michelob TV commercial - Reach For Something Better produced for Michelob was first shown on television on May 31, 2014.