What the Arm & Hammer Complete Care TV commercial - Dental Students Under the Black Light is about.

Title: Dental Students Unleash the Power of Arm & Hammer Complete Care under the Black Light

Introduction:Arm & Hammer Complete Care has been a trusted brand in oral care for years, providing innovative products that make dental hygiene a breeze. In their latest TV spot, titled "Dental Students Under the Black Light," Arm & Hammer showcases the unique power of their Complete Care toothpaste. Get ready to dive into a world of dental expertise and discover how these dental students create a sparkling smile.

Scene 1: The Dental LabThe TV spot opens in a bustling dental lab, filled with eager dental students huddled around workstations. The lab is equipped with cutting-edge technology, and on every student's desk, you can see brushes, tools, and tubes of Arm & Hammer Complete Care toothpaste.

Scene 2: The Concept UnveiledAs the camera zooms in, a professor enters the room and unveils a large screen displaying a captivating image. It's a UV black light view of a student's mouth, capturing every nook and cranny with fluorescent intensity.

Scene 3: Unleashing the Power under the Black LightThe dental students gather around the screen, each holding a tube of Arm & Hammer Complete Care toothpaste. As they apply the toothpaste to their brushes and start brushing their teeth, the magic unfolds. With each stroke, the black light reveals a burst of glowing brilliance, emphasizing the effectiveness of the toothpaste.

Scene 4: The Science Behind the GlowAs the students brush, the voiceover explains the science behind the glowing effect. Arm & Hammer Complete Care toothpaste is formulated with baking soda, a proven and trusted ingredient known for its cleaning and whitening properties. The toothpaste not only removes surface stains but also reaches deep into the gaps between teeth, where plaque and bacteria can hide, ensuring a thorough clean.

Scene 5: Smiling with ConfidenceThe TV spot concludes with the dental students completing their brushing routine. They turn to face the camera, their smiles radiant and confident. The UV black light fades away, and we return to the brightly lit dental lab.

Conclusion:In the Arm & Hammer Complete Care TV spot, "Dental Students Under the Black Light," viewers get a glimpse into the exciting world of dental students using Arm & Hammer's innovative toothpaste. The UV black light showcases the power of Arm & Hammer's Complete Care toothpaste, capable of delivering a deep clean and radiant smile. Whether it's fighting surface stains or tackling hard-to-reach areas, Arm & Hammer Complete Care proves to be an indispensable tool in the dental students' arsenal. So, trust the experts, unleash the power of Arm & Hammer Complete Care, and brighten your smile with confidence.

Arm & Hammer Complete Care TV commercial - Dental Students Under the Black Light produced for Arm & Hammer Oral Care was first shown on television on June 21, 2020.