What the Remitly TV commercial - Seguro is about.

Remitly is a financial services company that specializes in international money transfers. Their TV spot titled 'Seguro' is aimed at people who need to send money overseas to their loved ones. The ad is set in a typical family home where a young girl is shown sitting with her grandmother, surrounded by colorful decorations and traditional artifacts. From the outset, the ad exudes warmth, care, and emotion - a glimpse into the life of millions of people all over the world who regularly send money to family members living abroad.

As the girl sits and chats with her grandma, they hear a loud noise from outside. The girl comes to the door to see what is happening, to find a car driving too quickly down their street. The sudden appearance of the car startles the girl, and she runs inside to tell her grandmother what happened. The grandmother leans in, offering reassurance and says: "No te preocupes, mi vida. Sometimes, even here, el mundo can feel muy peligroso." (Don't worry, my love. Sometimes, even here, the world can feel very dangerous.)

The ad goes on to explain how families can rely on Remitly to send money with the assurance that their funds are safe and secure. The spot focuses on two main features of Remitly's services: its 'delivered on time' guarantee and its security measures. The ad demonstrates Remitly's commitment to protect its customers' money and privacy. It reassures customers that they can continue to provide for their loved ones, irrespective of where in the world they may be.

At its heart, the 'Seguro' spot speaks to the fundamental human need to connect, stay in touch, and support one's family and loved ones. Remitly offers a convenient, secure, and reliable money transfer option for millions across the globe. The ad effectively captures this sentiment, along with its core values of trust, safety and security.

Remitly TV commercial - Seguro produced for Remitly was first shown on television on April 23, 2020.