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Advertisers of the Filtrete Allergen Defense TV Spot, 'Attitude Filter'

Filtrete Allergen Defense TV commercial - Attitude Filter
Filtrete

Filtrete is a brand that specializes in home filtration products, particularly air filters. The company is known for its high-quality filters that help improve indoor air quality by reducing dust, po...

What the Filtrete Allergen Defense TV commercial - Attitude Filter is about.

Filtrete Allergen Defense TV commercial - Attitude Filter

In the vibrant world of advertising, where creativity and storytelling collide, the Filtrete Allergen Defense TV Spot titled 'Attitude Filter' emerges as a captivating tale of embracing a positive outlook while keeping allergens at bay.

The commercial opens with a sunny morning scene, showcasing a modern and stylish home. We witness a young woman named Emily strolling into her spacious living room, radiating confidence and energy. Her contagious smile is accompanied by a bevy of unseen force, the "Attitude Filter" that she wittily wears around her neck.

The camera zooms in on Emily as she confidently proclaims, "I've got an attitude, an Attitude Filter," setting the tone for the rest of the advertisement. The Attitude Filter, a symbolic representation of Filtrete's Allergen Defense product, becomes a metaphorical shield against allergens lurking in the air, embodying Emily's determination to live life to the fullest.

As the storyline progresses, we witness Emily effortlessly navigating through her daily routine, turning mundane tasks into moments of joy. With each step, she exudes a sense of freedom and security, knowing that the Attitude Filter is there to protect her from common household allergens such as pollen, dust mites, and pet dander.

The commercial cleverly intertwines shots of Emily engaging in various activities. From cuddling with her beloved poodle, Max, to cheerfully arranging flowers in her sunlit study, and dancing with abandon in her spotless living room, she radiates an infectious zest for life. All these scenes underscore the idea that with Filtrete's Allergen Defense, an allergy-free existence is no longer a distant dream.

The Attitude Filter takes on a central role in this story, symbolizing more than just a physical product. It embodies Emily's outlook on life, emphasizing that one's attitude is just as important as the physical elements used to filter the air. By owning her allergies, Emily has transformed them from obstacles to stepping stones that propel her towards a life filled with joy and vitality.

As the commercial approaches its climax, a voiceover gracefully reminds viewers of the power of the Attitude Filter, stating, "With Filtrete Allergen Defense, embrace every day with an attitude that fights allergens."

The screen fades to black, leaving a lasting impression on audiences as they reflect on Emily's unwavering confidence and zestful attitude, fueled by her trust in Filtrete's Allergen Defense product. The Filtrete Allergen Defense TV

Filtrete Allergen Defense TV commercial - Attitude Filter produced for Filtrete was first shown on television on June 22, 2013.

Frequently Asked Questions about filtrete allergen defense tv spot, 'attitude filter'

The filter uses mechanical filtration and electrostatically charged Filtrete fibers that act like tiny magnets to attract and capture small particles without restricting air flow, allowing a higher volume of clean air to pass through the filter.

These electrostatic pleated filters attract and trap allergens like dust, lint, mold spores, pet dander, and more. The 3M Filtrete 1000 offers a MERV rating of 11 and MPR of 1,000, so they're perfect for people looking for above average filtration at an affordable cost.

MERV 11 rating Designed with exclusive Filtrete 3-in-1 technology, including an MPR 1085 and MERV 11 rating, your AC filter will help pull and capture countless particles – such as particles such as pet dander, smoke and smog – while letting cleaner air flow through.

Stay away from the 3M Filtrete filters. They are too restrictive for the average system. A media filter is better. More surface area and less restrictive to airflow.

All filters will restrict the air flow to some extent because, in every case, the air has to move through the filter for the unit to be able to remove the particles in the atmosphere. The higher the MERV rating, the denser the filter is going to be, and so the more restricted air flow will become.

MERV 11 furnace filters have a particle arrestance of a little over 90%. In comparison, MERV 13 HVAC filters have a particle arrestance of around 98%. Naturally, it is significantly more efficient. MERV 11 rated air filters are ideal for those who live in a moderately polluted area, have mild allergies, or own a pet.

MERV 13 is the highest MERV value safe for residential furnaces; the higher ratings are used primarily in commercial units. If you are wondering what MERV to try, keep these recommendations in mind; ASHRAE recommends MERV 6 or higher. US Department of Energy recommends MERV 13.

In most cases, a MERV 11 air filter isn't too high for residential use. Generally speaking, anything under a MERV 13 air filter should provide very efficient air purification in a home without impacting airflow.

Is the MERV 11 Air Filter for You? These air filters do not allow particles in the 1.0 to 3.0-micron size range to pass through them. Because they are more efficient, MERV 11 filters are a bit expensive, but they are certainly worth every penny. They filter more than 85% of airborne pollutants.

Stay away from the 3M Filtrete filters. They are too restrictive for the average system. A media filter is better. More surface area and less restrictive to airflow.

CR's take: The Filtrete 1900 Maximum Allergen Reduction filter is impressive at removing dust, pollen, and smoke from the air when the HVAC system is running on its highest fan speed, earning an Excellent rating in that test. But at the lowest speed, the filter is only average at removing those same airborne particles.

Although allergen-blocking AC filters cost a little more and may cause your HVAC system to work harder, they can also save you money in the long run. You won't be paying as much for allergy medication or sleep aids, and your indoor comfort level will improve dramatically.

Videos

Watch Filtrete Allergen Defense TV Commercial, 'Attitude Filter'

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Actors

Actors who starred in Filtrete Allergen Defense TV Spot, 'Attitude Filter'

Christy Bonstell photo
Products

Products Advertised

Filtrete 1000 Micro Allergen Defense
TV commercials

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