What the DriveTime TV commercial - Government Branches is about.

DriveTime is a popular automobile dealer that sells and finances used cars to customers with bad credit or no credit history. The company recently launched a new TV commercial featuring its innovative "Bridge Program," which helps customers with credit issues get behind the wheel of a reliable car.

In the TV spot entitled "Government Branches," DriveTime highlights the different credit issues faced by customers and depicts each issue as a separate branch of the US government. The spot opens with an announcer introducing the concept of the "Bridge Program" as images of various government buildings appear on screen.

The first branch depicted is the Department of Veteran Affairs, which represents the challenges faced by veterans with credit issues. A shot of a VA building fades to an image of a veteran driving away in a DriveTime car with his young daughter – a heartwarming scene that emphasizes the company's commitment to helping those who have served their country.

The next branch featured in the commercial is the Internal Revenue Service, which represents customers with back taxes and other credit issues related to their finances. The commercial then shows a customer driving away in a DriveTime vehicle with the peace of mind that comes from knowing they have a reliable car to get them to their job and start paying off their debt.

Finally, the Department of Education is depicted as the branch that represents customers with student loan debt and other financial struggles related to education. The commercial shows a young couple getting into a DriveTime car after being approved for financing despite their credit issues. They smile and wave as they happily drive away, showing that DriveTime is there for customers every step of the way.

Overall, the DriveTime TV spot "Government Branches" effectively communicates the company's dedication to helping customers with credit issues get into reliable vehicles. By showcasing how DriveTime assists those with various credit issues, the company has established itself as a trusted source for affordable and reliable transportation.

DriveTime TV commercial - Government Branches produced for DriveTime was first shown on television on February 27, 2021.