Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
In 2014, Toyota launched an unforgettable TV spot featuring the renowned professional stock car racing driver, Kyle Busch. This commercial, aptly titled 'Car-B-Q,' was part of Toyota's marketing campaign for the popular Toyota Tundra. Bold, daring, and undeniably captivating, the commercial showcased the raw power and durability of the vehicle.
The 'Car-B-Q' TV spot begins with a picturesque scene of a serene camping location. A group of friends gathers around a roaring bonfire, enjoying the great outdoors. Suddenly, the tranquility is shattered as Kyle Busch drives onto the scene in a Toyota Tundra, kicking up a cloud of dust. The man behind the wheel, with an air of confidence, expertly parks the powerful truck in the center of the group.
As the commercial unfolds, the camera pans over to Kyle Busch, who explains the concept behind this unique advertisement. He introduces viewers to the Tundra's incredible towing capability by showcasing an oversized, smoking BBQ pit, weighed down by a massive, slow-roasted pig. The sight of the sizzling pork instantly captures the attention of everyone present, their mouths watering in anticipation.
With a mischievous glint in his eyes, Kyle Busch revs up the Tundra's engine, demonstrating the immense power under its hood. As the truck engages its towing capacity, the stout Toyota Tundra effortlessly lifts the BBQ pit off its wheels and starts dragging it across the campsite. The onlookers can't help but be amazed by the display of sheer strength.
Leaving a trail of smoke and sparks in its wake, the Tundra triumphantly tows the smoking BBQ pit, with the hog still gradually cooking and releasing mouthwatering aromas. The sense of spectacle and unstoppable force is palpable as the commercial concludes with a close-up shot of Kyle Busch grinning behind the wheel, proud of the Tundra's remarkable performance.
Throughout the TV spot, Toyota effectively highlights the Tundra's unrivaled durability and power, showcasing it as the perfect vehicle for any adventure. 'Car-B-Q' became an instant hit, captivating viewers with its audacity and leaving a lasting impression. The spot not only emphasized the Tundra's capabilities but also reinforced Toyota's reputation for producing high-quality and reliable vehicles.
Thanks to Kyle Busch's genuine enthusiasm and the Tundra's breathtaking display of strength, the 'Car-B-Q' TV spot became a defining moment in Toyota's marketing history. It successfully showcased the Toyota Tundra as a force to be reck
2014 Toyota Tundra TV commercial - Car-B-Q produced for Toyota was first shown on television on September 21, 2013.
About the Song "Black California" by Kaada
"Black California" is a song by Norwegian musician Kaada, featured on his debut album "Thank You for Giving Me Your Valuable Time", released in 2003. The song is known for its unique sound, which incorporates elements of pop, avant-garde, and experimental music.
The lyrics of "Black California" tell the story of a group of people from Mississippi who travel to Los Angeles in search of a better life. The song's title refers to the contrast between the glamour and glitz of California and the struggles of those seeking a new start.
The song itself features a mix of electronic and acoustic instruments, with a driving beat and catchy melody that have made it a popular choice for use in advertisements and other media. "Black California" has been featured in Toyota Tundra commercials, as well as in the 2006 film "The Lost".
Overall, "Black California" is a standout track on an album that has been widely praised for its innovation and creativity. Combining elements of rock, electronic, and classical music, Kaada has created a sound that is both unique and accessible, and "Black California" is a testament to his skill as a musician and composer.
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Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...