Mitsubishi Electric is a Japanese multinational company that specializes in the production, development, and sales of a wide range of electronics products and components. The company was founded in 19...
In Mitsubishi Electric's TV spot titled 'Karaoke,' the company showcases its high-quality televisions with the help of professional golfer, Fred Couples. The advertisement begins with Couples practicing his golf swing inside a room with a Mitsubishi Electric TV set in the background. Just then, his partner walks in with the remote control and changes the channel to a karaoke station.
As the karaoke music starts, Couples gets up and begins to sing. However, as he sings, the words start to match his golf swings, making it seem as if he's really playing a game of golf instead of singing. This ingenious ad showcases the smooth performance of Mitsubishi Electric's TV sets and their ability to provide excellent clarity and picture quality in any setting.
The commercial ends with Couples finishing his song and hitting a massive swing that lands right in the hole of a nearby putting green. The audience is left to marvel at the strong connection between Mitsubishi Electric's TV sets and its seemingly endless features that customers can explore to watch their favorite shows and movies.
Overall, Mitsubishi Electric's 'Karaoke' spot is an excellent example of how a company can showcase the innovative features of its products and leverage the popularity of a celebrity to promote them. The commercial is light and humorous, while the message is clear: if you want the best picture quality and a smooth viewing experience, choose Mitsubishi Electric's televisions.
Mitsubishi Electric TV commercial - Karaoke produced for Mitsubishi Electric was first shown on television on March 22, 2014.
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