The United States Tennis Association (USTA) is a prestigious organization dedicated to the promotion and development of tennis in the United States. Established in 1881, the USTA has played a pivotal...
The United States Tennis Association (USTA) recently released a TV spot titled 'Hit Hard' that features two prominent personalities from the world of tennis: Ben Zaiser and Jorge Capestany. The ad showcases these two experts providing valuable tips and insights to budding tennis players to help them improve their game and reach their full potential.
The commercial begins with Ben Zaiser, a former professional tennis player, talking about how he learned to hit the ball hard and play aggressively. He explains that to excel in tennis, one must not only have the right technique, but also the right mindset. The ad then shifts to Jorge Capestany, a master coach and founder of T.E.N.N.I.S. Inc., who shares his expertise on how to perfect one's tennis strokes and make them more impactful.
The TV spot features some breathtaking tennis footage, including slow-motion shots of Zaiser and Capestany demonstrating their skills on the court. It also highlights USTA's commitment to helping people learn and enjoy the game of tennis, regardless of their age or skill level.
What sets this ad apart from others is its unique blend of technical expertise and inspiration. The message of 'Hit Hard' goes beyond just playing tennis - it's about setting your sights high, pushing your limits, and striving for excellence. It's a call to action that encourages viewers to take up tennis and become the best version of themselves.
In conclusion, USTA's 'Hit Hard' TV spot featuring Ben Zaiser and Jorge Capestany is a captivating and inspiring commercial that showcases the organization's commitment to promoting tennis as a sport for everyone. It's a must-watch for all tennis enthusiasts and anyone looking for a push to pursue their dreams.
United States Tennis Association (USTA) TV commercial - Hit Hard produced for United States Tennis Association (USTA) was first shown on television on May 11, 2020.
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