What the Dollar Shave Club TV commercial - Expensive Dealership is about.

Title: Expensive Dealership - Dollar Shave Club TV Spot

Introduction:In this exhilarating TV spot, Dollar Shave Club, the disruptive men's grooming brand, takes a hilarious spin on traditional luxury car dealerships. Titled 'Expensive Dealership,' the advertisement cleverly showcases Dollar Shave Club's commitment to providing high-quality shaving products without the inflated prices typically associated with traditional brands. With a touch of humor and a dash of irreverence, the TV spot aims to captivate viewers' attention and challenge the notion that luxurious grooming experiences must come at exorbitant costs.

Scene 1: The Extravagant DealershipThe scene opens with a wide shot of an opulent car dealership, adorned with sleek vehicles, marble floors, and a well-dressed salesperson. Evoking the atmosphere of a classic luxury car commercial, the setting is designed to impress and convey a sense of grandeur.

Scene 2: The Introduction of Michael DubinThe camera then zooms in to focus on Michael Dubin, the charismatic founder and CEO of Dollar Shave Club. He confidently walks into the frame, disrupting the refined ambiance with his unapologetic presence.

Scene 3: The Bold DeclarationIn his signature casual demeanor, Michael Dubin directly addresses the camera and declares, "I came to this dealership to talk to you about razors." This unexpected statement immediately grabs viewers' attention and challenges their preconceptions about traditional luxury items.

Scene 4: The Price RevelationIn a play on conventional luxury car commercials, the salesperson reveals the price of a razor, and to everyone's astonishment, it is outrageously high. The camera pans to the stunned faces of potential customers within the dealership, highlighting their shock and disbelief.

Scene 5: The SolutionJust as the tension builds, Michael Dubin interjects with a solution. He introduces Dollar Shave Club's subscription model, emphasizing that rather than paying exorbitant prices, customers can enjoy high-quality razors delivered to their door for just a few dollars a month.

Scene 6: The TransformationThe ad seamlessly transitions from the extravagant dealership to the Dollar Shave Club's warehouse. The contrast between the two settings highlights the simplicity and efficiency of Dollar Shave Club's business model, which allows them to provide premium razors at affordable prices.

Scene 7: The Call-to-ActionThe TV spot concludes with a clear call-to-action, urging viewers to visit the Dollar Shave Club website or join the club right

Dollar Shave Club TV commercial - Expensive Dealership produced for Dollar Shave Club was first shown on television on January 1, 2017.