Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Joanne (Grace Rex) is a villainess from a 2022 commercial produced by Mattress Firm (release date February 2, 2022). In the ad, actor Liev Schreiber warns viewers about "junk sleep," claiming that it was a slippery slope.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Andreescu represents Sleep Country's first foray into the world of celebrity endorsement, that is if you don't include its famous spokesperson Christine McGee - the company co-founder and a 2005 inductee into Canada's Marketing Hall of Legends.

The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.

We found medium firm or firm mattresses with minimal cushioning and strong support felt the most comfortable to sleepers over 230 pounds. Head over to our guide covering the best mattress of the year to read about our top picks across different testing and performance categories.

Firm mattresses are more supportive than soft mattresses and hold up the body, rather than letting it sink in too far. Lying on a firm mattress, most people will feel like they are sleeping “on top” of the mattress, and they should have no real issues moving around on the mattress.

Mr. Schaefer Mr. Schaefer is the President and CEO of Sleep Country and a member of the Board of Sleep Country. A leader in the sleep industry for almost three decades, Mr.

Sleep Country Canada

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

The firmness of the mattress is also very important. Since older people are more prone to pain and aches, we should ensure we choose a firm or medium-firm mattress that can help them relieve the pain and provide good sleep. For older adults, the mattress should be adjustable and comfortable.