GoPro television commercial 2016

What the GoPro TV commercial - Capture Different is about.

GoPro TV Spot 'Capture Different,' featuring the song "Indian Summer" by Jai Wolf, is an inspiring and exhilarating ad that celebrates the powerful and transformative experience of capturing unique moments with a GoPro camera. The ad opens with a stunning view of the world, and we see people from different parts of the world using GoPro cameras to capture moments that are both intimate and breathtaking.

From a night-time mountain biking adventure to a surfer catching the perfect wave, the footage captured by these GoPro cameras encapsulates the thrill of living life to the fullest. The ad also showcases how GoPro cameras can capture moments in ways that traditional cameras simply cannot, such as the point of view of a dog chasing a frisbee or the perspective of a person free-falling through the air.

The song itself, "Indian Summer" by Jai Wolf, is a perfect match for the ad's uplifting and captivating atmosphere, with its upbeat and energetic sound that perfectly complements the joyful and adventurous tone of the footage.

In addition to the captivating visuals and incredible soundtrack, the ad's message to "Capture Different" is both empowering and inspiring, encouraging viewers to dare to be different and capture life's amazing moments from their own unique perspectives.

Overall, GoPro TV Spot 'Capture Different' is a powerful and captivating ad that celebrates the power of adventure and the beauty of capturing life's most memorable moments.

GoPro TV commercial - Capture Different produced for GoPro was first shown on television on November 10, 2016.

Song from commercial GoPro TV Spot, 'Capture Different' Song by Jai Wolf

The song "Indian Summer" is a track by Jai Wolf, an electronic music producer and DJ. It was released as his debut single in 2015 through ODESZA's label, Foreign Family Collective. The song gained popularity and reached number 31 on the Billboard charts.

Musical Style and Theme"Indian Summer" is known for its atmospheric and melodic sound, blending elements of electronic music with indie and pop influences. The track features lush synth textures, catchy melodies, and a sense of nostalgia. It has a dreamy and uplifting vibe that resonates with listeners.

The lyrics of "Indian Summer" are relatively simple and evoke a sense of longing and adventure. The song's title refers to the concept of an "Indian summer," which signifies a period of warm weather in the autumn season. The lyrics themselves are open to interpretation, allowing listeners to connect with the song in their own personal way.

Music Videos and RemixesThe official music video for "Indian Summer" was released in 2017. It follows a man on a solo journey across deserts , seas, and forests, capturing the spirit of adventure and exploration that the song embodies.

The song has also been remixed by various artists, with one notable remix by Kasbo. The Kasbo remix adds a fresh perspective to the original track, incorporating different electronic elements and giving it a unique twist.

Reception and Impact"Indian Summer" has been well-received by both critics and fans alike. Its infectious melodies and uplifting energy have made it a popular choice for live performances and festival sets. The track has also been featured in various playlists and has garnered millions of streams on platforms like Spotify and YouTube.

Jai Wolf's "Indian Summer" has become one of his signature songs and has helped establish his unique sound within the electronic music scene. The track's success has contributed to Jai Wolf's growing popularity as an artist and has solidified his place in the industry.

In conclusion, "Indian Summer" by Jai Wolf is a captivating electronic track that combines elements of indie and pop music. With its atmospheric sound, catchy melodies, and themes of longing and adventure, the song has resonated with listeners and helped establish Jai Wolf as a prominent artist in the electronic music scene.