ACE Hardware is a leading hardware and home-improvement retail chain in the United States. Founded in 1924, the company began as a small group of hardware stores in Chicago, but has since expanded to...
The ACE Hardware TV spot titled "Quiet Please" features professional golfer Hunter Mahan. The ad opens with Mahan on a golf course, putting for par, while the spectators around him are making a lot of noise. Suddenly, he puts his finger to his lips and utters the command, "Quiet please," which results in a complete silence of all the background noise.
The scene then changes to Mahan in an ACE Hardware store, where he is looking for some tools to enhance his golf bag. He spots an employee who happens to have the exact tools he needs and proceeds to ask for assistance.
The ad ends with the tagline: "ACE is the place with the helpful hardware folks." The message of the commercial is clear: whether on the golf course or in the hardware store, ACE Hardware is the place to go for all your DIY needs.
Overall, the "Quiet Please" ad is an excellent example of how creative advertising can be, even when promoting something as mundane as a hardware store. Through humor and relatability, ACE Hardware successfully showcases its helpfulness and commitment to customer satisfaction.
ACE Hardware TV commercial - Quiet Please produced for ACE Hardware was first shown on television on March 22, 2016.
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