Southern Company is an American energy company that delivers resilient energy solutions to connect communities, businesses, and future generations to opportunities. The company is committed to innovat...
The Southern Company TV Spot, '2016 Payne Stewart Award: Shadows' featuring Jim Furyk is a moving tribute to the late professional golfer, Payne Stewart. The commercial highlights the values for which Stewart was admired and honored. The short video begins by showing images of Payne Stewart in various golf tournaments, displaying his expertise, power, and focus.
However, the focus of this advertisement isn't on Payne Stewart's golfing achievements. Instead, it celebrates Stewart's kindness and sportsmanship, which were equally recognized as his golfing abilities. The narration in the commercial is by Jim Furyk, a PGA tour player who won the Payne Stewart Award in 2016.
As the voice-over begins, the images on the screen show Furyk walking through a wooded area. His voiceover reflects on Stewart's qualities, particularly his generosity. Furyk narrates, "Payne would give the shirt off his back to anyone in need,” showing that Stewart’s love for golf wasn’t limited to winning awards and prizes.
The commercial goes on to showcase Stewart’s family, teammates, and his role as a mentor to many young players. It displays the positive influence he had on everyone he encountered and how his legacy continues to inspire people even years after his passing.
The visuals are captivating, showing shots of Stewart’s family and friends as they walk towards a sunset on a golf course. The shadow imagery represents the impact Stewart had on others, demonstrating how his legacy continues to influence the golfing community.
The Southern Company TV Spot, '2016 Payne Stewart Award: Shadows' Ft. Jim Furyk, beautifully captures the essence of the late Payne Stewart's persona. By focusing on his kindness, sportsmanship, and positivity, the advertisement is inspirational and conveys a clear message through a touching and heartfelt tribute.
Southern Company TV commercial - 2016 Payne Stewart Award: Shadows Ft. Jim Furyk produced for Southern Company was first shown on television on August 22, 2016.
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