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Advertisers of the Sonicare TV Spot, 'Get Brushing Right'

Sonicare TV commercial - Get Brushing Right
Sonicare

Sonicare is a brand of electric toothbrushes manufactured by Philips, a multinational conglomerate company headquartered in the Netherlands. The Sonicare brand is known for its innovative dental care...

What the Sonicare TV commercial - Get Brushing Right is about.

Sonicare TV commercial - Get Brushing Right

Sonicare TV Spot: 'Get Brushing Right'

(Scene opens to a bright and colorful bathroom. A cheery jingle plays in the background as we see a family of four gathered around the bathroom sink. Their Sonicare electric toothbrushes are lined up, ready for action.)

Narrator: "Introducing Sonicare, the revolutionary electric toothbrush that will change the way you brush forever."

(Zoom in on the mother's face as she picks up her Sonicare toothbrush and begins to brush her teeth with precision and grace. The camera pans over to the father, who is brushing with equal concentration. They both have radiant smiles.)

Narrator: "With Sonicare's innovative technology, you can achieve a dentist-like clean and maintain excellent oral hygiene."

(Cut to a close-up shot of the children's faces. They are excitedly brushing their teeth while imitating their parents' brushing technique. Sonicare's unique and gentle vibrating bristles effectively clean their teeth without causing any discomfort.)

Narrator: "Sonicare's dynamic cleaning action breaks up plaque, removes surface stains, and reaches those hard-to-reach places that traditional manual brushes miss."

(The camera focuses on a split-screen shot of a manual brush and a Sonicare toothbrush side by side, highlighting the difference in cleaning effectiveness. The Sonicare side shows sparkling clean teeth, while the manual brush side still has visible plaque and stains.)

Narrator: "Give yourself the confidence of a healthy smile. Choose Sonicare and get brushing right."

(The screen transitions to show the Sonicare logo, accompanied by a catchy musical jingle.)

Narrator: "Sonicare, the next level of clean."

(Fade out with the family happily continuing their brushing routine, their bright smiles speaking volumes about the effectiveness of Sonicare.)

Note: This TV spot highlights the features and benefits of the Sonicare electric toothbrush, emphasizing its innovative technology, superior cleaning action, and ability to provide a dentist-like clean. It aims to capture the attention of viewers and persuade them to consider incorporating Sonicare into their oral hygiene routine. The upbeat atmosphere and smiling family evoke a sense of positivity and confidence, further reinforcing Sonicare's ability to promote healthy smiles.

Sonicare TV commercial - Get Brushing Right produced for Sonicare was first shown on television on June 28, 2021.

Frequently Asked Questions about sonicare tv spot, 'get brushing right'

Every 30 seconds the brush stops automatically after the recommended 2 minutes of brushing. Now apply toothpaste to the brush head wet the brush head and turn the brush on when it is in your mouth.

Gently and slowly guide the bristles of the toothbrush across the arch. Try to spend about 30 seconds on each of the four quadrants of your teeth (you may use the timer on the toothbrush to help you with this). After the recommended two minutes of cleaning, the toothbrush should turn off automatically.

A not fully-charged toothbrush battery might need more power to make the toothbrush vibrate. We recommend charging it for at least 24 hours. You can always leave your toothbrush on the charger to avoid this from happening again. If you have not used your toothbrush for a month or more, your battery may have run out.

You can choose between three different intensity levels: low, medium, and high. To increase the intensity level, press the + button. Press the - button to decrease. You can do this at any time during the brushing cycle.

Many of us over-estimate how long we brush our teeth for – by as much as a whole minute in some cases. And yet there's some evidence that even two minutes of teeth brushing may not be enough. According to research, to remove as much plaque as possible more is better – with the best results at three to four minutes.

The default mode of your toothbrush is Clean. This mode provides a 2 minute brushing time and is suitable for everyday use. The other brushing modes are: Deep clean (3:00 minutes): this allows extra time to work on trouble spots.

Philips Sonicare removes up to 7x more plaque than a manual toothbrush. That's because it makes 31,000 brush strokes per minute, compared with a manual toothbrush's 300 brush strokes per minute. It also makes it far easier to keep the hard-to-access areas of your mouth clean.

about two minutes Guide the electric brush along the front surfaces, back surfaces, and chewing surfaces of each tooth. Even with a rechargeable electric toothbrush, you should spend about two minutes brushing to ensure that you've cleaned each tooth.

Not brushing long enough. The American Dental Association recommends brushing for a full two minutes. Most electric toothbrushes have a timer, but many people still quite early. Make sure you rely on the timer to let you know you've brushed long enough.

Place your handle on the charger. Make sure that the charger is plugged in to a live outlet. Leave the handle on the charger for at least 45 seconds. Remove your handle from the charger and place it back on the charger for at least 45 seconds four more times.

How does the pressure sensor feedback work on my Sonicare toothbrush? Your Sonicare toothbrush measures the pressure you apply while brushing to protect your gums and teeth. If you apply too much pressure, the handle will change its vibration. You will be alerted when you apply too much pressure.

How do I enable or disable the pressure sensor on my Sonicare?

  1. Place the handle on the charger.
  2. Press the power button while the handle remains on the charger.
  3. Keep the power button pressed until you hear three short beeps (after 7 seconds).
  4. Release the power button.

Videos

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Agenices

Agenices of the Sonicare TV Spot, 'Get Brushing Right'

Sonicare TV commercial - Get Brushing Right
Williams-Helde Marketing Communications

Williams-Helde is a full-service marketing communications agency that designs creative solutions for its clients. The company was founded in Seattle in 1969 by Phil Williams and Ed Helde, who began by...

Products

Products Advertised

Sonicare 9900 Prestige Power Toothbrush With Senselq
Sonicare For Kids Electric Toothbrush
Sonicare ProtectiveClean 4100 Sonic Electric Toothbrush
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