What the National Association of Broadcasters TV commercial - Small Business: Ratcliffe is about.

The National Association of Broadcasters (NAB) has released a new TV commercial spot featuring small business owner, Ratcliffe. The ad showcases Ratcliffe's personal story, highlighting his successful partnership with local broadcasters to reach new customers in his community.

The TV spot starts with a shot of Ratcliffe's small business, which is struggling to attract customers. Across the street, there's a local television station that Ratcliffe had never thought to approach for advertising. However, with the support of the NAB, Ratcliffe was able to connect with the station and create an impactful advertising campaign that helped him reach more potential customers.

Throughout the commercial, Ratcliffe speaks directly to the camera, expressing his gratitude for the support he received from local broadcasters. He emphasizes how working with broadcast stations has helped his business grow and reach new audiences that he would never have been able to reach on his own.

The TV spot is part of the NAB's ongoing efforts to highlight the important role that broadcasters play in supporting local businesses. Through its Small Business Advertising Campaign, the NAB encourages small business owners like Ratcliffe to take advantage of the unique benefits that broadcasters can offer, such as the ability to target specific demographics and reach a wide audience.

Overall, the NAB's TV spot featuring Ratcliffe showcases the real-life success stories of small business owners who have leveraged the power of local broadcasting to grow their businesses. It's an inspiring message that demonstrates the value of community-based advertising and the important role that broadcasters play in supporting their local economies.

National Association of Broadcasters TV commercial - Small Business: Ratcliffe produced for National Association of Broadcasters was first shown on television on December 20, 2017.