When Philadelphia hosts the annual Made In America music festival Labor Day weekend curated by Jay-Z, Nicki Minaj will be on hand. And so will Post Malone, Meek Mill, Diplo, Zedd and roughly five dozen other acts. But the beer brand that helped get the 7-year old annual event off the ground won't be there.

Adweek called it one of the "most iconic alcohol campaigns in advertising history". The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, who would later direct the first three Pirates of the Caribbean films.

"Due to severe circumstances outside of production control, the 2023 Made In America festival will no longer be taking place. This decision has been difficult and has not been made lightly nor without immense deliberation," the statement said.

AB InBev was formed in 2008 through the acquisition of Budweiser brewer Anheuser-Busch by Belgian conglomerate InBev - which is itself a merger of Stella Artois-maker Interbrew and Brazil's AmBev.

“There are stories about how we were in a swamp drinking Budweiser when we came up with the idea or that we had pet frogs as kids. What's certain is that we were two young creative guys working as hard as we possibly could to come up with creative solutions that would help regain recognition for a storied brand.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith.

In its announcement on Made in America's social media channels Monday, Roc Nation, which produces the festival in partnership with concert promoter Live Nation, said the fest was canceled “due to severe circumstances outside of production control” but would return to “the great city of Philadelphia” next year.

The Made In America 2023 full lineup includes SZA, Lizzo, Miguel, Tems, Metro Boomin, Ice Spice, Coi Leray, Latto, Lil Yachty, Doechii, Lola Brooke, Coco Jones, Paris Texas, Tiacorine, Eem Triplin, Flau'jae Johnson, Tanerélle, Weston Estate, Mase and Cam'ron.

Budweiser beer, introduced by Anheuser-Busch in St. Louis in 1876, is the most widely known American beer brand. In 2008, Anheuser-Busch was purchased by Belgian-Brazilian conglomerate InBev.

Anheuser-Busch InBev SA/NV Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.

The dispute has been ongoing since 1907, and has involved more than 100 court cases around the world. As a result, Budweiser Budvar has the rights to the name Budweiser in most of Europe and Anheuser-Busch InBev has this right in North America.

Whassup? (also known as Wazzup) was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".