Chanel is a luxury fashion brand that was founded by Gabrielle "Coco" Chanel in 1910. The brand is known for its timeless fashion and accessory designs that have become staples in the fashion industry...
Chanel, the iconic fashion brand, has recently released a TV spot titled 'Fragrance Family: Mother's Day'. The advertisement features a nostalgic and heartwarming look at mother-daughter relationships, using its iconic fragrance to bind the moments together. The background score of the commercial is the famous song 'Groove Is in the Heart' by Deee-Lite, adding to the overall emotional impact of the advertisement.
The TV spot begins with a mother applying Chanel perfume to her daughter's skin, which then leads them through a journey of different moments in their lives together, where perfume plays an integral part in creating their memories.
From mother and daughter sharing a meal to the daughter inheriting her mother's coat, every moment is made even more precious with the 'signature scent' of Chanel. The ad perfectly captures the essence of Mother's day by playing with the nostalgia of past memories as well as the anticipation of the memories yet to come.
Overall, the Chanel TV spot, 'Fragrance Family: Mother's Day' is a beautifully crafted advertisement that expertly showcases Chanel's sensibility and class. The Deee-Lite song, 'Groove Is in the Heart' reinforces the ad's uplifting, feel-good vibe and makes it memorable. If you're searching for a sentimental, thoughtful Mother's Day gift, this advertisement will certainly inspire.
Chanel TV commercial - Fragrance Family: Mothers Day produced for Chanel was first shown on television on April 17, 2022.
"Groove is in the Heart" - Overview"Groove is in the Heart" is a song by American dance band Deee-Lite , released in August 1990. The song became a commercial and critical success, reaching number four on the US Billboard Hot 100 chart, and number two on the UK Singles Chart. Over the years, the song has been covered and remixed by various artists.
Questlove, Charli XCX, and Black Thought's CoverIn 2015, Target enlisted Questlove, Black Thought, and Charli XCX to cover "Groove is in the Heart" for a commercial. Questlove produced the track, which features backing vocals from Black Thought. The cover received positive reviews and was praised for its faithful rendition of the original song.
Other CollaborationsOver the years, "Groove is in the Heart" has been covered and remixed by various artists. Charli XCX and Questlove's collaboration on the song is not the only one. In fact, Antony and Yoko Ono collaborated on a remix of the song in 2015.
Conclusion"Groove is in the Heart" is a popular song by Deee-Lite that has been covered and remixed by various artists over the years. In 2015, Questlove, Black Thought, and Charli XCX collaborated on a cover of the song for a Target commercial, which received positive reviews.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...