What the Ed Sheeran "X" TV commercial is about.

Ed Sheeran's "X" TV spot was a short promotional video created for the release of his second studio album titled "x" (pronounced "multiply"). The TV spot was released in June 2014 and gained much attention from music enthusiasts and fans alike.

The TV spot features Ed Sheeran in a studio environment, playing snippets of his new songs from the album "x". The clip was filmed in black and white, with an intense focus on Sheeran's performance as he strums his guitar and sings.

The purpose of the TV spot was to generate buzz and excitement for the upcoming album release. It was also designed to give fans a sneak peek of the album's content and the artist's musical direction.

The TV spot was well received by both critics and fans, with many praising Sheeran's natural performance and the album's sound. "x" received critical acclaim and was a commercial success, becoming one of the best-selling albums of 2014.

Overall, the "x" TV spot was successful in achieving its goal of generating hype and anticipation for Ed Sheeran's new album. It also showcased Sheeran's musical ability and talent as a performer, setting the stage for a successful album release and career in the music industry.

Ed Sheeran "X" TV commercial produced for Atlantic Records was first shown on television on December 8, 2014.