What the The Power of Infiniti TV commercial - New Winter Tradition is about.

The Power of Infiniti TV spot, 'New Winter Tradition' is a heartwarming ad that depicts the power of connection and love during the holiday season. The ad begins with a father gifting his son a toy car, but as the years go by, the son grows up and the toy car is left untouched. The father then purchases an Infiniti car and takes his son on a winter drive, where they bond over their shared love for cars.

Through stunning cinematography, we see the father and son gliding through pristine snowscapes, the car effortlessly handling the snow and ice. The ad shows the power of connection and the importance of traditions, and how Infiniti can be more than just a car, but a vehicle for creating new memories and traditions.

The ad ends with an emotional moment, as the father hands over the keys to the Infiniti car to his now-grown son, symbolizing the passing down of traditions and the power of connection that the brand represents. The message of the ad is clear: Infiniti is not just a car brand, but a partner in creating shared experiences and traditions that bond people together.

Overall, The Power of Infiniti TV Spot, 'New Winter Tradition' is a touching ad that beautifully captures the emotional and familial connections that cars can create, and positions Infiniti as a powerful tool for bringing people together and building new traditions that last a lifetime.

The Power of Infiniti TV commercial - New Winter Tradition produced for Infiniti was first shown on television on November 28, 2016.