What the Wise Company TV commercial - Midterms: Its Your Right is about.

The Wise Company TV spot, 'Midterms: It's Your Right' is an inspiring and empowering advertisement designed to encourage Americans to get out and exercise their right to vote during midterm elections.

The spot opens with vignettes of everyday Americans going about their daily routines in a diverse array of settings - from busy city streets to quiet rural towns. Against a stirring soundtrack of patriotic music, the Wise Company urges viewers to make their voices heard by casting their ballot.

The Wise Company understands that midterms have historically lower voter turnout than presidential elections. But the spot stresses how important it is to make one's vote count, especially in today's political climate. As the Wise Company puts it: "Your vote is your right. It's your voice. And in these times, your voice is more important than ever."

The commercial ends with a gentle call to action, encouraging viewers to visit a local polling station and make their vote count. While the Wise Company may sell and market survival food, this ad is a powerful reminder that democracy is worth fighting for - and that our individual votes have the power to make a difference.

Wise Company TV commercial - Midterms: Its Your Right produced for Wise Company was first shown on television on November 1, 2018.