IntroductionSports Authority was a sporting goods retailer that was founded in 1928 in Fort Lauderdale, Florida. With over 450 stores in 40 states across the United States, it was one of the largest s...
Sports Authority TV Spot, 'Basketball' is a commercial that features a group of young basketball players practicing on a court with the tagline, "The right gear makes all the difference." The commercial starts with a group of amateur basketball players shooting hoops in an empty playground. As the ad progresses, the scene switches to the group arriving at a dimly lit Urban court. In the background, you can hear the cheering of a crowd, implying that they are playing a competitive game. The players are dressed in mismatched outfits, some in jeans, others in basketball shorts, and sneakers that are not meant for sports.
After a few trials and sweaty moments, a Sports Authority employee arrives. The employee is symbolic of the solution to the poor performance of the players. He shows the players that with the right gear, they can perform better on the court, ultimately leading to victory. The employee shows the players a wide variety of shoes and basketballs to choose from. After this, the players quickly change into their new sports outfit and get back to the court. In no time, they are dribbling, and jumping, performing with incredible speed and agility.
The ad ends with the team's captain dunking the ball, and the group cheers and high-fives with excitement. The Sports Authority TV Spot, 'Basketball' highlights how critical it is for athletes to have the right gear to achieve their highest potential. Although it is a subtle reminder, it brings to light the importance of proper gear. The commercial manages to create a sense of excitement and anticipation, which should inspire more young people to take up sports and always invest in proper sporting gear.
Sports Authority TV commercial - Basketball produced for Sports Authority was first shown on television on November 25, 2012.
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