IntroductionMonster is a well-known and reputable brand in the world of employment and job search. It is a global online employment solution that connects job seekers with employers. The company provi...
The Monster SuperStar Bluetooth Speaker TV spot featuring Shaq is an excellent example of how a celebrity endorsement can elevate a product's advertising campaign. The commercial opens up with Shaq looking at a tiny Bluetooth speaker and making a quip about it not being able to handle his music. The camera then pans out to reveal the Monster SuperStar Bluetooth Speaker, a much larger speaker, capable of producing exceptional sound quality.
Shaq proceeds to blast his music, and the speaker produces an incredible bass response, making it clear that the SuperStar can handle whatever he can throw at it.
The tagline "Size Does Matter" is a clever play on words, indicating that the size of the Monster SuperStar Bluetooth Speaker is not only physically bigger than other portable speakers but also packs a more formidable sound punch.
The advertisement perfectly captures Monster's brand ethos, emphasizing high-quality sound delivered through a powerful speaker that is easy to use. And with Shaq's comedic timing and charming personality, the commercial is sure to resonate well with audiences.
In conclusion, the Monster SuperStar Bluetooth Speaker TV spot featuring Shaq is an excellent example of how a celebrity endorsement combined with clever advertising could make a product stand out. The spot is engaging, fun, and creatively executed, making it an effective commercial for the Monster SuperStar Bluetooth Speaker.
Monster SuperStar Bluetooth Speaker TV commercial - Size Does Matter Feat. Shaq produced for Monster was first shown on television on July 21, 2014.
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Atmosphere Proximity is a digital marketing agency based in New York City. Founded in 2001, the company has become a leader in the industry, known for creative and innovative marketing strategies that...