Cisco Systems, Inc. is an American technology company that specializes in networking hardware, software, and telecommunications equipment. Founded in 1984 by Leonard Bosack and Sandy Lerner, Cisco has...
"Cisco Hardware Store" is a 30-second TV spot created by the American multinational technology company, Cisco Systems Inc. The advert was first aired during the 2014 Super Bowl and has since become one of the most popular commercials to air during the widely viewed American football event.
The ad starts by showcasing a man walking around a hardware store looking for nails to fix a shelf. As the man approaches the shelves, he notices a sign that reads 'The Internet of Everything.' The man then points his smartphone towards the sign, which instantly picks up a Cisco video showcasing how the Internet of Things can digitally connect the physical world.
As the video progresses, the man witnesses numerous interconnected devices including traffic lights, connected cars, and vending machines. The ad concludes with the message that Cisco is transforming the world with its technology, delivering the future of innovation, and powering the Internet of Everything.
The Cisco Hardware Store TV Spot is an excellent example of how companies like Cisco are revolutionizing our world by bringing the physical and digital worlds closer together. The advert effectively highlights the power of the Internet of Things and how Cisco is enabling businesses and individuals to thrive by being at the forefront of the IoT revolution.
Cisco TV commercial - Hardware Store produced for Cisco was first shown on television on April 29, 2013.
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