Lexus is a Japanese luxury vehicle brand that is a division of the Toyota Motor Corporation. The company was founded in 1989 and has since become a worldwide leader in luxury vehicles, offering both h...
Title: The Unforgettable Lexus Super Bowl 2017 TV Spot: 'Man and Machine' Ft. Lil Buck, Song by Sia
Introduction:In 2017, Lexus captivated Super Bowl viewers with their exhilarating TV spot, 'Man and Machine.' This powerful advertisement seamlessly blended the art of dance, mesmerizing visuals, and the elegance of Lexus vehicles. Set against the backdrop of a futuristic cityscape, the spot featured the incredible talent of dancer Lil Buck and was accompanied by the hauntingly beautiful voice of Sia. Let's dive deeper into the remarkable elements that made this commercial a standout during the Super Bowl.
The Confluence of Art and Technology:Lexus, known for pushing boundaries, sought to create an advertisement that would captivate and inspire viewers. By combining the grace of movement with the precision of cutting-edge technology, 'Man and Machine' became a visual masterpiece. The spot demonstrated the harmonious relationship between man and machine, embracing the idea that power and precision can coexist with artistry and elegance.
The Tale of Lil Buck:At the heart of the ad was Lil Buck, a renowned street dancer, who has made waves in the world of dance with his unique style and contortionist movements. Lil Buck's incredible talent and mesmerizing dance routine effortlessly showcased the agility and flexibility of the human body, mirroring the precision and skill of the Lexus vehicles featured in the spot.
The Enchanting Sounds of Sia:To enhance the emotional impact of the TV spot, Lexus chose the ethereal voice of acclaimed singer-songwriter Sia. Her haunting rendition of her hit song "Move Your Body" served as the perfect backdrop, elevating the commercial's intensity and evoking a sense of wonder in viewers. Sia's unmistakable vocals intensified the emotions conveyed through Lil Buck's performance, making it an unforgettable audiovisual experience.
The Futuristic Cityscape:The backdrop for 'Man and Machine' was a visually stunning cityscape that transcended time and space. Showcasing a futuristic metropolis, this sci-fi environment reinforced the revolutionary nature of the Lexus brand. The sleek, modern architecture and illuminated skylines perfectly complemented the cutting-edge technology and design of the Lexus vehicles, creating a breathtaking aesthetic experience.
The Lexus Experience:Ultimately, 'Man and Machine' was not merely an advertisement but an invitation to experience the exhilaration of the Lexus brand firsthand. The TV spot highlighted features such as the Lexus LC 500 Coupe, with its aerodynamic design and exhilarating performance. The ad reminded viewers of
Lexus Super Bowl 2017 TV commercial - Man and Machine Ft. Lil Buck, produced for Lexus was first shown on television on February 4, 2017.
About Sia's "Move Your Body" Song
"Move Your Body" is a song by Australian singer-songwriter Sia, released in 2017. The song was written by Sia, Greg Kurstin, and Ali Payami, and was produced by Kurstin and Payami. The song was released as a single mix on January 6, 2017, and was later included on Sia's 2016 album, "This Is Acting".
The song is a dance-pop and Europop track that runs for 4:12 in the single mix and 4:07 in the album version. The song features Sia's signature powerful vocals and a catchy chorus that encourages listeners to "move your body" and let loose on the dance floor.
"Move Your Body" has an official music video that was directed by Lior Molcho and was released in 2017. The video features a group of dancers performing choreography in a brightly lit room, with Sia appearing only briefly in silhouette form.
In addition to the original version, "Move Your Body" has also been remixed by Alan Walker, with an official audio release of the remix on YouTube in 2016.
Overall, "Move Your Body" is a fun and energetic dance track that showcases Sia's powerful vocals and ability to write catchy pop songs.
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Team One is a cutting-edge marketing and advertising agency that is known for its creative and innovative approach to marketing. The company was founded in 1987 and has since then carved out a reputat...