What the American Standard TV commercial - Struggle: Walk-In Tub is about.
The American Standard TV spot, 'Struggle: Walk-In Tub' is a powerful and emotional advertisement that highlights the struggles of aging and mobility impairment. The ad starts with an elderly woman, wearing a knee brace, struggling to lift her leg into a regular bathtub. She grimaces in pain as she tries to balance herself and get inside the tub. The voiceover narration explains the dangers of traditional bathtubs and the safety concerns they pose for older adults.
The ad then introduces the American Standard walk-in bathtub, which is designed to provide a safer and more comfortable bathing experience for those who struggle with mobility issues. We see the same elderly woman effortlessly entering the walk-in bathtub, closing the door, and enjoying a relaxing and soothing bath.
The ad is heart-wrenching, yet uplifting. It highlights the struggles many older adults face every day and how they can benefit from products like the American Standard walk-in bathtub. The ad effectively conveys the message that American Standard cares about the wellbeing and safety of its customers and has designed products to improve their quality of life.
In conclusion, the American Standard TV spot, 'Struggle: Walk-In Tub' is a moving advertisement that recognizes and addresses the daily challenges experienced by older adults and the need for better safety and comfort in bathing. It seamlessly integrates a real problem with a practical solution in an emotionally compelling way. The ad is well executed and leaves a lasting impact.
American Standard TV commercial - Struggle: Walk-In Tub produced for
American Standard
was first shown on television on November 10, 2021.
Frequently Asked Questions about american standard tv spot, 'struggle: walk-in tub'
Frequently Asked Questions About American Standard
How much do American Standard walk-in tubs cost? American Standard walk-in bathtubs range from about $4,000 for a basic soaking tub (including installation) up to $12,000 for a top-of-the-line custom model with all the therapeutic fixings.
In addition to tub size, which ranges from 28” by 48” to 30” by 60”, here are all the options you have when choosing an American Standard walk-in tub. Coating Material: Acrylic. Gelcoat (fiberglass)
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Deciding whether or not a walk-in tub is worth it really comes down to individual needs and preferences. For older adults or people with mobility issues, the purchase may be worth it to get built-in safety features and maintain or improve hygiene levels.
Tub Size. Larger walk-in tubs require more materials, time, and labor to manufacture and install. A larger tub also has more surface area, meaning that more enamel or other materials are needed to cover it. This can result in a higher overall cost.
Typically, a walk-in tub requires a space that's about 60-inches long and 30-inches wide. Exact measurements will vary based upon the tub you select. You also need to factor in the space needed for the door to swing out. If space is limited, some models are available with doors that swing in instead of out.
around 60 inches long
Bathtub Sizes and Measurement Tips
Standard tubs usually have external measurements around 60 inches long, 30 inches wide and 14 to 16 inches high.
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Many walk-in tubs are designed for seated bathing with hand-held showers, but there are some brands that offer overhead showers for those who want the option of standing.
Hot tub benefits at home: Unlike outdoor hot tubs, walk-in tubs offer the convenience of being able to use them at any time in the privacy of one's own home. Some models even come with built-in heaters to maintain the water temperature throughout the bath.
Walk-in tubs are a safe and accessible option for people of all ages. They're also great for anyone who wants a calming, spa-like experience at home. Upgrading to a walk-in tub elevates your bath routine to allow for ultimate relaxation. In addition, walk-in tubs make cleaning and maintenance easier.