What is Linzess?Linzess is a prescription medication used to treat two gastrointestinal conditions : Irritable Bowel Syndrome with Constipation (IBS-C) and Chronic Idiopathic Constipation (CIC). It wa...
The Linzess TV Spot titled 'Yes: Normal' is a powerful advertisement that highlights the struggles of people who suffer from chronic constipation. The ad depicts a woman struggling with the condition and feeling uncomfortable in her own skin.
The first few seconds of the commercial show the woman looking in her mirror, clearly distressed. Then, she attempts to leave her house, but has to turn around and come back inside due to her constipation.
As the commercial progresses, viewers are given a glimpse of the frustration and anxiety that this woman experiences on a daily basis. The ad emphasizes the fact that chronic constipation is not 'normal,' despite the woman's tendency to accept it as such.
The Linzess TV Spot strikes an emotional chord with viewers who suffer from similar conditions. It not only validates their experiences, but also presents a possible solution to their struggles. Towards the end of the commercial, viewers are given information about the benefits of Linzess, a prescription medication that can alleviate some of the worst symptoms of chronic constipation.
In summary, the Linzess TV Spot titled 'Yes: Normal' is an impactful advertisement that sheds light on an often-overlooked condition and presents hope for those who suffer from it. By highlighting the struggles of one woman, the ad humanizes a medical problem that many people feel ashamed to talk about. It encourages viewers to seek out solutions for their own health concerns and leads them to a possible solution in the form of Linzess.
Linzess TV commercial - Yes: Normal produced for Linzess was first shown on television on April 5, 2020.
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