The commercial is set to “I'd Do Anything” from the musical Oliver! Along with the spot, which will air in shorter clips on linear and broadcast, PetSmart will run social media and digital ads as well as shorter videos with DoorDash and Hill's Science Diet, a vendor.

Known for her work as an animal rights activist and her song, “Angel,” famously being used in the ASPCA commercials, fans often well-up with tears at the sight of her on their screens, but this one is different… we promise!

Actor, Theatre UAB grad Noah Holcomb is PetSmart pitchman.

Remember those heartbreaking ASPCA commercials? You know the ones - Sarah McLachlan's song, "Angel," starts playing and you immediately want to flip the channel because otherwise you might burst into tears while photos of hurt animals flash across the screen.

Goes. What does the pig say oink oink what does the chicken say what does the sheep say bye bye and the donkey. Goes.

Jim DoughertyJanice Dougherty PetSmart/Founders

J.K. Symancyk (11 Jun 2018–)PetSmart / CEO J.K. Symancyk became President and CEO of PetSmart, and a member of the company's board of directors, in June 2018.

Connecting to your audience using emotional advertising is important. Whether you're pulling at their heartstrings or making them laugh, this makes your brand more memorable. Your audience is more likely to trust you if you appeal to their emotions because it makes your brand more relatable.

Dogs change their facial expressions when they know people are looking at them - perhaps in an effort to communicate. For instance, canines in the study would make the classic "sad puppy face" - raising their inner eyebrows to make their eyes look larger and more infant-like - when looking into a human's eyes.

A bark is a sound most often produced by dogs. Other animals that make this noise include, but are not limited to, wolves, coyotes, foxes, seals, and barking owls. The most common onomatopoeia in the English language for this sound is "woof." "Bark" is also a verb that describes the sound of many canids.

Most individuals have seen their dog react to their favorite music. It is actually a fairly common occurrence. With enough watching, you can almost always catch your dog grooving to a beat or rocking out to some rad tunes.

Founded in 1986 by Jim and Janice Dougherty, the company opened its first two stores in 1987 in Phoenix, Arizona under the name PetFood Warehouse, as warehouse-type stores that sold pet food in bulk at discount prices.