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Advertisers of the 2018 Range Rover Sport TV Spot, 'The Dragon Challenge' [T1]

2018 Range Rover Sport TV commercial - The Dragon Challenge
Land Rover

Land Rover is a well-known British car manufacturer that specializes in producing luxury sport utility vehicles (SUVs). The company is known for its rugged, durable designs that can handle even the ro...

What the 2018 Range Rover Sport TV commercial - The Dragon Challenge is about.

2018 Range Rover Sport TV commercial - The Dragon Challenge

In the thrilling TV spot titled 'The Dragon Challenge,' Range Rover Sport takes on an audacious feat that highlights the exceptional capability of the vehicle. Set against the backdrop of the notorious Tianmen Mountain Road in China, this commercial pushes the boundaries of what is possible for an SUV.

The ad opens with the Range Rover Sport maneuvering through winding roads and picturesque scenery, showcasing its sleek design and agile performance. As the road becomes steeper and more treacherous, a sense of anticipation builds up. The narrator's voiceover adds to the tension, describing the upcoming challenge as the Dragon Challenge, foreshadowing the epic spectacle about to unfold.

With high-fidelity camera angles capturing every moment, the spotlight shifts to the famous Tianmen Mountain, often referred to as the 'Heaven-Linking Avenue.' As the Range Rover Sport approaches the mountain, the real excitement begins. The camera pans to show the Dragon's Gate, an impressively steep and dangerous 999-step staircase carved into the mountain.

As the vehicle ascends the staircase, it faces extreme angles, uneven steps, and sheer drops. The driver, skilled and determined, expertly navigates the Range Rover Sport, showcasing its exceptional off-road capabilities. Each wheel grips the steps with astounding precision, conquering the challenge with confidence and grace. The viewers are left in awe as the SUV conquers the Dragon's Gate with ease.

Throughout the ad, the Range Rover Sport's powerful engine roars, perfectly harmonizing with the breathtaking visuals. The remarkable suspension system shows its worth, leaving no doubt that this vehicle is built for conquest – both on and off the road.

'The Dragon Challenge' TV spot for the 2018 Range Rover Sport is a testament to the vehicle's stability, strength, and unwavering performance. This daring advertisement captivates audiences by pushing the boundaries of what a luxury SUV can achieve. It showcases the Range Rover Sport's ability to handle any terrain with unparalleled style, leaving viewers inspired and yearning for their own adventures.

With its breathtaking visuals, heart-pounding soundtrack, and a daring portrayal of a remarkable feat, this ad cements the Range Rover Sport's reputation as a vehicle that fearlessly conquers the impossible. Whether it's steep mountain roads or challenging off-road trails, the Range Rover Sport is ready to take on any adventure, leaving its owners with unforgettable memories and a taste for thrilling expeditions.

2018 Range Rover Sport TV commercial - The Dragon Challenge produced for Land Rover was first shown on television on August 6, 2019.

Frequently Asked Questions about 2018 range rover sport tv spot, 'the dragon challenge' [t1]

It was the true power and performance of New Range Rover Sport that allowed the team to conquer The Dragon Challenge, making it the world's first vehicle to successfully complete the 99 turns and 999 steps of Tianmen Mountain.

Tianmen Mountain Range Rover Sport | Dragon Challenge - YouTube. Land Rover presents the Dragon Challenge: 99 hair-raising turns and 999 ferocious steps standing between the Range Rover Sport Plug-In Hybrid and Heaven's Gate on Tianmen Mountain, China.

The Land Rover Range Rover Sport, generally known simply as the Range Rover Sport, is a mid-size luxury SUV produced under their Land Rover marque, from the British manufacturer Land Rover, and later Jaguar Land Rover.

Jaguar Racing test driver Ho-Pin Tung drove a Range Rover Sport PHEV up a dizzying 999 steps towards 'Heaven's Gate' in China, becoming the first vehicle to have ever done so. There's good reason why no car has ever attempted such a feat. It's utterly, utterly terrifying.

Land Rover recently pulled off one seriously impressive stunt. Starting with the 7-mile Tianmen Mountain Road, a Range Rover Sport traveled its way to the famous Heaven's Gate landmark in China. That's when the real work started -- the plucky little Range Rover climbed 999 steps at a 45-degree incline.

The Dragon Challenge consists of driving from the bottom of the mountain around 99 sharp turns and up 999 steps, to reach the final destination: Heaven's Gate.

Starting with the 7-mile Tianmen Mountain Road, a Range Rover Sport traveled its way to the famous Heaven's Gate landmark in China. That's when the real work started -- the plucky little Range Rover climbed 999 steps at a 45-degree incline.

While diesel has traditionally been the best choice in the Range Rover Sport range, the latest Range Rover Sport PHEV makes a case for itself as the best version to buy thanks to its excellent electric range and effortless performance. We think the P440e Dynamic SE is the best choice.

The Land Rover Range Rover has globally been updated for the 2022MY, and the new-gen model of the luxury SUV is expected to arrive in the Indian market some time in 2022. The luxury SUV will likely be offered in five trim levels, namely SE, HSE, Autobiography, First Edition and SV.

We eventually got an answer from the crack team of Land Rover specialists who engineered the stunt. "The RR Sport was reversed slowly down the steps in a controlled way using the safety cables," said the Land Rover spokesperson.

Land Rover recently pulled off one seriously impressive stunt. Starting with the 7-mile Tianmen Mountain Road, a Range Rover Sport traveled its way to the famous Heaven's Gate landmark in China. That's when the real work started -- the plucky little Range Rover climbed 999 steps at a 45-degree incline.

2 minutesDragon Challenge / Duration The ride was constructed by Bolliger & Mabillard of Switzerland. Both sides were two minutes and twenty-five seconds long. The ride originally opened in 1999 with the name, "Dueling Dragons", but was renamed "Dragon Challenge" in 2010 after being re-themed for The Wizarding World of Harry Potter.

Videos

Watch 2018 Range Rover Sport TV Commercial, 'The Dragon Challenge' [T1]

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Agenices

Agenices of the 2018 Range Rover Sport TV Spot, 'The Dragon Challenge' [T1]

2018 Range Rover Sport TV commercial - The Dragon Challenge
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2018 Range Rover Sport TV commercial - The Dragon Challenge
Spark44

Spark44 is a global advertising agency that specializes in creating immersive brand experiences for a range of clients. Founded in 2011, the company has since grown to become a global powerhouse, with...

Products

Products Advertised

2018 Land Rover Range Rover Sport Autobiography Dynamic
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