Atlanta, Georgia Every day, people use Square tools to help start, run, and grow their business - here's one of their stories. Nate Hybl is the founder and owner of gusto!. He launched the healthy, fast-casual restaurant in Atlanta, Georgia, in 2014, after six years of research and development.

Gusto, originally known as ZenPayroll, was founded in 2011 by Joshua Reeves, Tomer London, and Edward Kim. The idea for Gusto came about when Reeves, who had worked at several startups, became frustrated with the complexities of managing payroll and benefits for his employees.

Gusto facilitates payroll for employees and contractors, plus employee benefits, such as health, retirement and more. The platform even includes extras, such as automated charitable donations and a wallet that helps employees have more control over how and when to use their money.

This week we speak to Timo Boldt, founder and chief executive of meal kit business Gousto.

Who uses Gusto?

By keeping customer acquisition costs in check and maintaining healthy gross margins, the company has been able to avoid the trap of “growth at any cost”. Gusto also pays close attention to the levels of customer satisfaction and employee morale.

Gusto is one of the very best online payroll service for small business. This means it comes with all the essential payroll tools and couples them with automation to ensure a fast, reliable, and seamless payroll process.

Gusto facilitates payroll for employees and contractors, plus employee benefits, such as health, retirement and more. The platform even includes extras, such as automated charitable donations and a wallet that helps employees have more control over how and when to use their money.

Gusto's mission is to create a world where work empowers a better life. By making the most complicated business tasks simple and personal, Gusto is reimagining payroll, benefits and human resources for modern companies.

Who uses Gusto?

Gusto has raised $696.35M and was last valued at $9.5B, with a valuation/revenue multiple of 36.5x. This is higher than legacy enterprise payroll companies like ADP (6.1x) and Paychex (11.4x), though these companies saw flat revenue growth in 2021 while Gusto grew at about 58% YoY.

hearty or keen enjoyment hearty or keen enjoyment, as in eating or drinking, or in action or speech in general: to dance with gusto.