Enza Lappo - WeatherTech Commercial | IMDb.

CEO David MacNeil WeatherTech is 100% owned by its Founder and CEO David MacNeil. Founded in 1989, Mr. MacNeil started WeatherTech out of his home in Clarendon Hills, Illinois. Dissatisfied with the quality of existing automotive floor mats, WeatherTech began with importing the mats directly from England.

Read: Ad Age ranks the Top 5 Super Bowl 2023 ads Its captivating star is Diana Flores, quarterback of the Mexico women's national flag football team - whose sprint through 90 frenetic seconds isn't just entertaining, but very much embodies the NFL's growth strategy for the years ahead.

Private company WeatherTech

Before launching his own business called WeatherTech, back in 1989, David MacNeil was vice president of U.S. sales for AMG. His company, which makes car floor mats and other accessories, became hugely successful, and also a racing sponsor. At the same time, MacNeil became an avid car collector.

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

$7 million In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021.

Bolingbrook, Illinois WeatherTech FloorLiners, All-Weather Mats and Trim-to-Fit Floor Mats are all manufactured right in Bolingbrook, Illinois by skilled American workers, using all American materials.

Bolingbrook, Ill. Nestled in Bolingbrook, Ill., sits our company headquarters where all the manufacturing magic happens. Our modern headquarters is home to a variety of resources - from order fulfillment, to marketing, to shipping operations - in one location, right here in America!

The future of manufacturing in America is happening now at WeatherTech. Through creativity, productivity and innovation - with an eye toward conservation - WeatherTech will continue to develop the finest automotive and home accessories you can purchase to protect, or enhance your vehicle or home ownership experience.

As an agency, we are often asked: “How much does it cost to make a commercial?” The short answer is that production costs can range anywhere from $1,000 to $1,000,000, or more. The considered answer is that, unfortunately, as with most things, the average cost depends on multiple variables.

For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial. But when it comes to nationwide broadcasting, costs increase drastically.