What the Baileys Irish Cream TV commercial - ABC: Ghost Story is about.

Baileys Irish Cream's "ABC: Ghost Story" TV spot featuring Jimmy Kimmel and his trusty sidekick, Guillermo Rodriguez, is a hilarious and memorable advertisement that seamlessly integrates their brand into Kimmel's popular late-night talk show.

The TV spot opens with Kimmel and Guillermo sitting in their usual spots on the set of the show. Guillermo reveals that he believes in ghosts and proceeds to tell Kimmel a scary story about a ghost who haunts a bar. Kimmel, on the other hand, remains skeptical and doubts the existence of ghosts. However, at the end of the story, Guillermo surprises Kimmel with a Baileys Irish Cream, claiming that it will ward off any ghosts.

The commercial plays on the popular theme of horror stories and adds a comedic twist to it, thanks to Kimmel and Guillermo's natural comedic timing. The in-show integration of Baileys Irish Cream is cleverly executed as Guillermo uses the drink as a way to fend off the ghost in his story.

Furthermore, the TV spot successfully captures the essence of Baileys Irish Cream as a comforting and indulgent drink that can be enjoyed during any occasion - even when confronted by the paranormal. The advertisement's lighthearted tone makes it an entertaining and memorable addition to Baileys' marketing campaign.

Baileys Irish Cream TV commercial - ABC: Ghost Story produced for Baileys Irish Cream was first shown on television on October 20, 2022.