What the Pure Michigan TV commercial - Mornings is about.

Title: Pure Michigan TV Spot - 'Mornings'

Introduction:The Pure Michigan TV Spot titled 'Mornings' captures the magical essence of sunrise in the great state of Michigan. This visually stunning advertisement showcases the serene beauty and invigorating energy that greets Michiganders at the start of each new day. Let's take a journey through this captivating TV spot that invites viewers to embrace the natural wonders and endless adventures that await them in Pure Michigan.

Scene 1: Dawn on Sleeping Bear DunesThe spot opens with a breathtaking shot of the sun gently rising over the majestic Sleeping Bear Dunes National Lakeshore. The sky is painted in hues of pink and orange, and the serene sound of crashing waves fills the air. A lone figure begins their day by walking along the pristine shoreline, capturing the peace and tranquility of an early morning on Lake Michigan.

Scene 2: Morning Mist on Mackinac IslandNext, we find ourselves on the enchanting Mackinac Island, known for its Victorian charm and natural beauty. As the fog slowly lifts, horse-drawn carriages traverse the cobblestone streets, and cyclists pedal around the island. The clip captures the allure of a small town awakening, where the scent of blooming lilacs and freshly brewed coffee dance through the air.

Scene 3: Sunrise over Tahquamenon FallsThe TV spot then transports us to the majestic Tahquamenon Falls, where the first rays of sunlight cascade through the immense curtain of water. As the camera pans out, we witness a kaleidoscope of colors reflecting off the river, creating a breathtaking scene that ignites a sense of wonder and awe.

Scene 4: Early Morning Fishing on the Great LakesContinuing the journey, we find ourselves aboard a small fishing boat, gliding through the calm waters of one of Michigan's Great Lakes. The scene captures the joy of an early morning fishing excursion as the sun casts its golden glow on the tranquil lake. The sound of laughter and the excitement of reeling in a big catch fill the air.

Scene 5: Sunrise Hike in Pictured Rocks National LakeshoreFinally, the TV spot concludes with a group of friends embarking on a sunrise hike in Pictured Rocks National Lakeshore. As they trek along the seemingly endless cliffs overlooking Lake Superior, the beauty of the multi-colored sandstone formations and the vibrant patchwork of trees below leaves them in awe. The scene encapsulates the adventure and wanderlust that awaits those who explore Pure Michigan's stunning landscapes.

Closing:In the closing moments of the TV spot, the screen fades to black, leaving viewers with the picturesque Pure Michigan logo and the tagline, "Your day begins in Pure Michigan." The spot brilliantly captures the spirit of Michigan's mornings, inviting viewers to experience the magic and endless possibilities that each new day offers in the Great Lakes State.

Conclusion:The Pure Michigan TV spot, 'Mornings,' beautifully encapsulates the serene tranquility, natural wonders, and boundless adventures that make Michigan the perfect destination to start your day. Through stunning visuals, this advertisement invites viewers to immerse themselves in Michigan's breathtaking landscapes, where every morning promises a fresh beginning and the opportunity to create unforgettable memories. So, step into the beauty of Pure Michigan and let your day begin in this remarkable state.

Pure Michigan TV commercial - Mornings produced for Pure Michigan was first shown on television on March 17, 2013.