Mahomes is starring in a new commercial for the company, which noted NFL players can't promote beer. That's why the beermaker introduced a Coors Light Bear, who pals around with the NFL's MVP in the advertisement. “When I'm on the golf course, I always need my Coors Light Bear,” Mahomes said in a news release.

Molson Coors Beverage Company will rebrand Coors Light to Coors from March 2021. The producer has also committed a multimillion-pound investment in the UK to drive ongoing growth in the premium 4% beer category.

FooR x Majestic x Dread MC - Fresh (Coors Light Advert) - YouTube.

Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company.

In 1873, the German-born Adolph Coors founded the Golden Brewery after immigrating to Colorado, which would later become known as the Coors Brewing Company. More than 100 years later, in 1978, the company launched Coors Light to keep up with the onslaught of low-calorie beers that began to flood the market.

Havas London's 'Fresh Climb' was directed by Sam Pilling DIVISION Productions in Slovenia was briefed by Pulse Films to service this shoot for Havas London's Coors Light 'Fresh Climb' spot, and director Sam Pilling decided on a spectacular mountain top bar in Soldën Austria.

Then we constructed a 10-metre long snow channel in a studio – that was basically an ironing board in a trench filled with 'magic snow' that was operated with a winch (when it worked!) so we could create the illusion that our actor was indeed swimming through, and actually interacting with the snow around him.

Molson Coors Beverage Co expands Coors Light name change to Europe, Asia. Molson Coors Beverage Co has confirmed that a Coors Light name change in the UK will extend to the rest of Europe and Asia-Pacific.

Coors Banquet Beer is about as classic a take on American lager as you can get. The beer has a sweeter flavor profile with more bright fruity notes than others of the style, with grain, corn, and banana-bread notes making this much more than your everyday lawnmower beer.

Pilsner. By far the most popular type of beer in Germany is pilsner, generally known as 'Pils'. The light-golden beer with the dry hoppy aroma is very popular in the North, West and East.

Molson Coors operates through its business units Molson Coors North America and Molson Coors Europe.

Wilson Peak The classically-rugged Wilson Peak, at 14,017 ft., is the signature symbol for the San Juan Mountains and the inspiration for the mountain graphic that was used on Coors Banquet and is still used on the Coors Light packaging.