What the Apple Music TV TV commercial - CBS: 2017 Grammy Awards: R&B is about.

Apple Music TV aired a captivating TV spot during the 2017 Grammy Awards, specifically targeting the R&B genre. The ad showcased Apple Music's commitment to providing its users with exclusive and innovative music experiences.

The TV spot began with a mesmerizing display of lights and colors, instantly grabbing the viewer's attention. As the camera zoomed in, it revealed a stylish and energetic R&B artist on stage, ready to mesmerize the audience with their soulful voice and charismatic performance.

The artist effortlessly commanded the stage, moving and grooving to the rhythm of their music. The audience, a diverse group of music enthusiasts, was captivated by the artist's talent and passion. Their music filled the air, immersing everyone in a soul-stirring experience.

While the artist continued to captivate the audience, the TV spot highlighted Apple Music's unique features. It showcased how Apple Music TV provides an intimate and curated platform for artists to connect with their fans. With its vast library of music from various genres, Apple Music TV empowers users to discover new artists and dive deeper into their favorite music genres, like R&B.

The TV spot also demonstrated the seamless integration of Apple devices with Apple Music. As the artist performed on stage, footage from the performance appeared on the screens of iPhones, iPads, and MacBooks, showcasing how Apple Music effortlessly enhances the music listening experience across different devices.

To add to the excitement, the TV spot teased upcoming R&B exclusives available only to Apple Music subscribers. By subscribing to Apple Music, users gain access to exclusive content, including live performances, interviews, and behind-the-scenes footage from their favorite R&B artists.

As the TV spot came to a close, the R&B artist gave a powerful, heartwarming performance that left the audience in awe. The screen faded to black, leaving viewers with a strong impression of the emotional connection that music can create and the unique experience that Apple Music TV offers.

The Apple Music TV TV spot during the 2017 Grammy Awards left viewers eager to explore the world of R&B music and experience the joy of discovering new artists. With its commitment to innovation and exclusive content, Apple Music continues to be a leader in the music streaming industry, inspiring music lovers worldwide to embrace their passion for music.

Apple Music TV TV commercial - CBS: 2017 Grammy Awards: R&B produced for Apple Music TV was first shown on television on December 4, 2017.